Klaviyo Design Podcast

The Creative and Brand design team at Klaviyo reflects on designing Klaviyo’s conference for year 2 - with special guests!

For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event". How do we get ready for the big day? Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞 === 🔗 References === Keepa, Amazon price tracker • https://keepa.com/#! Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020 === ✨ Recommendations ✨ === Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-enhance-your-2020-wrapped-experience/ Misbehaving: The Making of Behavioral Economics Book • https://amzn.to/3c0O2Tt Refactoring UI Book • https://refactoringui.com/book/ How To with John Wilson • https://www.hbo.com/how-to-with-john-wilson Oculus Quest 2 • https://www.oculus.com/quest-2/ Beat Saber • https://www.beatsaber.com Have any feedback for us here at the Klaviyo Design Team? Send an email to [email protected]. If you like the show, consider leaving a review on the Apple Podcasts, it really helps! –––––––––––––––––– Adeniyi Sonoiki, Associate Product Designer Ally Hangartner, Senior Product Designer Bram Oosten, Product Designer Guilherme Schmitt, Product Designer Edited by: Aaron Goeglein

The design team at Klaviyo is thrilled to release episode #1 of the Klaviyo Design Podcast. This podcast will hopefully serve the broader world of design and the creative community navigating through conversations about graphic design, digital design, career advice, and other topics that are sure to be of interest to designers looking to grow professionally in their careers. This is a deep dive into what got us interested in design, what our first design jobs were and we talk about the mistakes we've made. We answer the question "If you could go back in time, what would you tell yourself". www.klaviyo.com

Trends in design come and go. But... where do they come from? How do you know which ones are worth paying attention to and not just some fad? Is everything a never-ending cycle? In this episode of the Klaviyo Design Podcast, we discuss how design trends play a role in our work. We also reflect on which upcoming trends in style and user experience are worth paying attention to and which ones are better left behind in the fad category. === 🔗 References === Neumorphism • https://www.justinmind.com/blog/neumorphism-ui/ Neumorphism in-car UI • https://www.theverge.com/transportation/2019/11/17/20967565/ford-mustang-mach-e-electric-suv-specs-price-la-auto-show-2019 Playstations mobile app navigation • https://blog.playstation.com/2020/10/28/introducing-the-new-playstation-app-redesigned-to-enhance-your-gaming-experiences-on-ps4-and-ps5/ 3D illustrations on Dribbble • https://dribbble.com/search/3d Design to prevent misinformation • https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine.html iOS 14 Do Not Track • https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine.html Facebook Frictionless Sharing initiative • https://flatworldbusiness.wordpress.com/2012/10/03/from-trend-to-fad/ How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did • https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/?sh=61d0ebca6668 TikTok For You Algorithm Explained • https://www.wired.com/story/tiktok-finally-explains-for-you-algorithm-works/ === ✨ Recommendations === Feedly • https://feedly.com/ Omsom • https://omsom.com/ Watch Dogs: Legion • https://www.ubisoft.com/en-us/game/watch-dogs/legion Have any feedback for us here at the Klaviyo Design Team? Send an email to [email protected]. If you like the show, consider leaving a review on the Apple Podcasts, it really helps! –––––––––––––––––– Adeniyi Sonoiki, Product Designer Don Ton, Product Designer Guilherme Schmitt, Product Designer Edited by: Aaron Goeglein

Recorded during Klaviyo:BOS, our live conference with 350+ customers, partners, and ecommerce companies. We took a little time during the event to chat about seeing the real-world impact of our work, building trust with our non-designer clients and coworkers, and the use of the understanding, helpful "no".