Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio
Jobs-to-be-Done Radio04/02/14 • 45 min
It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us ... Read More
04/02/14 • 45 min
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