Inside PR

The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn.

So, what’s the smart agency head doing? Definitely not going all in with a bet on a single business line. Smart leaders are diversifying their revenue stream during this time of uncertainty. And as they do this, they have the best chance of identifying the most promising areas for growth and also being able to exit the business areas without a future.

That’s exactly what Gini Dietrich did following the crash of 2008. And since then she has built a very different business – a business that depends on a network of professionals with the range of skills necessary to drive multiple revenue streams. Diversification has been a successful strategy for Gini. And this week Gini Dietrich, Martin Waxman and Joseph Thornley pick up on a recent episode of Gini and Ghip Griffin‘s Agency Leadership Podcast to talk about Gini’s strategy and what others can learn from her experience.

Also on this episode, Joe asks Gini and Martin for advice on how they would respond to a pitch that struck Joe as ethically challenged and also how they react to being pitched on pitched on LinkedIn within minutes of accepting an invitation to connect with someone.

We’ll be back on January 1 with a New Year’s Resolutions episode.

Linkworthy

• The Agency Leader Podcast, Chip Griffin and Gini Dietrich
• Ethical Voices, Mark McLennan

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We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

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It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

• Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,
• Send us an email or an audio comment to [email protected],
• Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.
• And, of course, you always can leave a comment below this post.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.

We’re back after a brief summer vacation. And we have lots to talk about.

Snooze Keywords on Facebook

Facebook is working to make it easier for you to avoid those annoying spoilers about the program you’re half way through binging with a new keyword topic filter. The keyword filter has been available to some lucky users in the United States, Canada, the UK, Australia and New Zealand. Let’s hope that it becomes available to us all soon. I know I’ll be using it to hide anything to do with cats and kittens.

Rooting out bias

Facebook and Google’s role as gatekeepers of what we see is under scrutiny again. Farhad Manjou directed our attention to the built in biases that Google’s algorithms and AI can display. We’ve talked about this before. And the platforms have acknowledged that they do have problems that they are trying to fix. But when they do, their solutions are opaque to end users and citizens. Can we trust the platforms to self regulate? Can communications professionals play a more active role in calling for more transparency? Can government establish a legal or regulatory regime that will achieve a better balance between the public interest and the interest of the platforms’ shareholders?

A Lasting Reputation Hit for the New Yorker?

It seemed like a good idea at the time – invite Steve Bannon for a featured interview with David Remnick onstage at the New Yorker Festival. And then the reaction started. Other speakers pulled out. People weighed in on social media (of course!) And before you could turn around, Steve Bannon was uninvited. Some said this was the right thing to do. Others suggested that it was another example of an institution caving to the Twitter mob. So, what does the New Yorker do now? How do they avoid a permanent reputation hit?

Linkworthy

• Keyword Snooze: People Turn Down the Noise
• Here’s the Conversation We Really Need to Have About Bias at Google, Farhad Manjoo
• Alex Jones said Bans would Strengthen Him. He was Wrong, Jack Nicas
• New Yorker Festival Pulls Steve Bannon as Headliner Following High-Profile Dropouts, Sopan Deb and Jeremy W. Peters
• Who’s Right About the New Yorker’s Steve Bannon Mess?, Simon Demenco

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

• Subscribe to Inside PR on Apple Podcasts
• Subscribe to Inside PR on Spotify
• Subscribe to Inside PR on Google Play

It’s your turn.

We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.

• Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,
• Send us an email or an audio comment to [email protected],
• Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.
• And, of course, you always can leave a comment below this post.

Please rate us on Apple Podcasts

We hope you like the podcast as much as we like making it for you. If you do, we have a favor to ask: If you like this podcast, please rate us on Apple Podcasts.

Thank you to the people behind Inside PR.

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