Yugo: Power in a Reputation, Not the Car.

10/11/22 • 53 min

Jason Vuic, author and historian, joins Leslie and I to discuss one of the best examples of quality reputation and public perception: the Yugo.
Zastava manufactured the low cost car in the 1980's, but low cost could not overcome the quality issues that turned the name Yugo, into a punchline for jokes. Car and Driver named it "Worst Car in History."
Jason wrote the book: The Yugo -The Rise and Fall of the Worst Car in History and joins us to discuss the impact of quality on reputation and how the Yugo fits into history.
To learn more about Jason Vuic and his work, see his website: https://www.jasonvuic.com/home

10/11/22 • 53 min

Inside Out Quality - Yugo: Power in a Reputation, Not the Car.

Transcript

Aaron Harmon00:00:00.088

Hi, I'm Aaron Harmon.

Leslie Cooper00:00:01.798

And I'm Leslie Cooper. Welcome to Inside Out quality.

Aaron Harmon00:00:05.189

Leslie and I are quality nerds. We like to figure out what can go wrong and how it can be prevented. Cap is our our friend. How can we use quality to build better safer products? Can quality be a tool entrepreneurs use for success? On

Leslie Coop

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