Inkyma's Marketing Strategies

Audrey Kerchner

1 Creator

A podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.

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Top 10 Inkyma's Marketing Strategies Episodes

Goodpods has curated a list of the 10 best Inkyma's Marketing Strategies episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Inkyma's Marketing Strategies for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Inkyma's Marketing Strategies episode by adding your comments to the episode page.

Networking How To Maximize This Effective Marketing Tactic

Inkyma's Marketing Strategies

06/19/21 • 25 min

INKYMA
Networking How To Maximize This Effective Marketing Tactic

Marketing Strategies Podcast

Episode 15

Networking How To Maximize This Effective Marketing Tactic

Many business owners think if they are Networking its the only marketing they need to do for their business. Or the opposite if they are running automated campaigns and ads they don’t need to Network. Networking is a tactic just like digital advertising and it should be considered when you are creating your overall marketing strategy to see if its effective for your business.

That’s only half the battle. Once you have decided to become a networker you have to do it the right way to maximize your investement. Not only your monitary investment but your TIME investement as well.

In this episode “networking how to maximize this effective marketing tactic” we talk about the different types of networking you can do and figure out which groups or organizations are a good fit for your type of business. I also provide some tips on how to do it well so you can maximize this effective marketing tactic in your business.

Previous episodes mentioned in this podcast:

Marketing Strategy vs tactics

Interview with Colorado Foothills Properties – These guys know how to network

BNI Givers Gain Philosophy – this is important for everyone not just BNIers

Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.

You can also schedule a complimentary marketing evaluation as well. Lets talk!

The post Networking How To Maximize This Effective Marketing Tactic first appeared on INKYMA and is written by Audrey Kerchner

ROI Of Time From a Marketer’s Perspective

Inkyma's Marketing Strategies

01/26/22 • 19 min

About Today’s Topic or Guest

What is your time worth? That is the ROI of Time. People, money, and skillsets are all your friend in this situation. Whether you have more time than money or money than time, Audrey is going to help you understand the ROI within your business.

Links Mentioned In This Episode

ROI Definition

Mailchimp - sign up link

Episode 34- Product Review and Deep Dive: Mailchimp Email and CRM System

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.

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Effective Event Marketing - Maximize Your In-Person Events to Get More Clients After the Event

Inkyma's Marketing Strategies

11/10/21 • 29 min

Show Summary:

Since the pandemic, I think we are bound to see a resurgence of in-person events as both business owners and clients alike are itching to interact with one another. Events are fun, they create energy and excitement but they also come at an expense, both time and monetarily speaking. Whether you’re hosting a B2B or B2C event, there are plenty of action steps in this episode to make it worthwhile for the host and its attendees.

Links Mentioned In This Episode:

E 15 - Network Marketing as a tactic

E21 - Holiday marketing

E 17 - Seasonal Business Marketing

E14 – Email vs social media marketing

E19 Sales Funnels

This Episode Sponsored By:

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Marketing To Affluent Consumers

Inkyma's Marketing Strategies

08/25/21 • 28 min

Links Mentioned In This Episode

Value based marketing Podcast Episode

Value Based Marketing article

This Episode Sponsored By:

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Acknowledgements

This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/

Interview Hope Acker Storm Guard Colorado Springs

Inkyma's Marketing Strategies

06/26/21 • 29 min

INKYMA
Interview Hope Acker Storm Guard Colorado Springs

Marketing Strategies Podcast

Episode 16

Interview Hope Acker Storm Guard Colorado Springs

I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans.

Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.

You can also schedule a complimentary marketing evaluation as well. Lets talk!

The post Interview Hope Acker Storm Guard Colorado Springs first appeared on INKYMA and is written by Audrey Kerchner

Network Marketing Interview | Colorado Foothills Properties

Inkyma's Marketing Strategies

05/01/21 • 28 min

Marketing Strategies Podcast Episode 8 Network Marketing Interview | Colorado Foothills Properties I had a wonderful discussion with John and Tyson Liese, father and son owners of Colorado Foothills Properties. During the interview, we had an in-depth discussion about how to use network marketing to increase awareness and build a strong referral base regardless of [...]

Marketing Interview Infinite Disposal

Inkyma's Marketing Strategies

04/18/21 • 28 min

Marketing Strategies Podcast Episode 6 Marketing Interview Infinite Disposal In this episode, I have a conversation with Chad Mason from Infinite Disposal where we talk about the business, the waste management industry, and how they market to their customers. We chat about QR codes Video and what type of video works best for them Social [...]

Pivoting Your Business

Inkyma's Marketing Strategies

04/10/21 • 26 min

Marketing Strategies Podcast Episode 5 Pivoting Your Business I’ve spoken with many business owners during the pandemic of 2020\2021 some pivoted early, some late, many not at all. The pandemic is an in your face example of why as a business owner you need to remain flexible, agile and always be growing your business. Pivoting [...]

What Is Branding?

Inkyma's Marketing Strategies

03/20/21 • 25 min

Marketing Strategies Podcast Episode 2 In this episode, I answer the question: What is Branding? Here’s a hint. It’s not your logo (okay, not JUST your logo). Here is what we cover: The different parts of a brand Benefits of a strong brand How to protect your brand Thanks so much for listening. If you [...]

Strong Brand Identity Part 3: Branding Visual Identity

Inkyma's Marketing Strategies

12/08/21 • 31 min

Show Summary:

Marketing Strategies Podcast Episode 39 Strong Brand Identity Part 3 Branding Visual Identity. This is part 3 of our 3 part series, Strong Brand Identity. If you haven’t had a chance already, definitely go back and listen to parts 1 & 2, as Audrey really brings this full circle. In this episode, Audrey gets to the exciting stuff, the stuff every business owner really thinks about when they hear the word “branding.” She discusses logos, artwork, colors, fonts, and how to get a super cohesive look for your brand. This is what is going to set the tone for your entire business moving forward and how you are viewed by your customers. And making some room in your budget to hire a professional for this should be an option if you want it done right from the start. Dive in and let’s start attracting that perfect customer!

About Today’s Topic or Guest:

In today’s episode, Strong Brand Identity Part 3 Branding Visual Identity, we get to the fun stuff. Audrey will be talking about logos, artwork, fonts, colors, video, and how to make your brand a cohesive one. You could DIY this, but Audrey strongly recommends getting yourself a branding expert. Listen and learn why!

Links Mentioned In This Episode:

Episode 2 What is Branding

Episode 37 - Customer Persona

Episode 38 - Voice Of The Customer

This Episode Sponsored By:

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