IFH 407: The Million Dollar Self Distribution Experiment (Monsters of Man) with Mark Toia

When I wrote my book Rise of the Filmtrepreneur I hoped it would help filmmakers around the world. I never thought that a filmmaker halfway around the world would read it and change his entire marketing and distribution plan for his million-dollar+ indie film. Today's guest is Australian filmmaker Mark Toia who created the insane indie sci-fi action film Monsters of Man.
After reading Rise of the Filmtrepreneur he reached out to tell me what he was thinking of doing. He was planning on self-distributing his film as an experiment to see if he could do it and also to prove to filmmakers around the world that you can get a great ROI on a million-dollar+ indie film without any major bankable stars.
I asked him,
"So a million-dollar Filmtrepreneur experiment?"
Mark said yes. He had already been offered multiple seven-figure deals from distributors but after looking at the convoluted fine print of the distribution contracts he decided to opt-out. The payment schedules were so insane it would take Mark forever to get any money at all. The traditional film distribution path was not designed to help him get paid and if a film like Monsters of Man is having these issues the system is most definitely broken.
Then he discovered my book and down the Filmtrepreneur rabbit-hole, he went. When I saw the trailer for the first time I almost fell out of my chair. I recently had the pleasure of watching the film and all I can say is:
"Monsters of Man is one of the BEST films I've seen in 2020. A must watch!"
To get the most bang for his buck Mark shot the film in Cambodia. He was able to hire an amazing local crew while also capturing the breath-taking locations, and culture that the country had to offer. The production value was off the charts.
This is a once in a lifetime Filmtrepreneur experiment. Can a multi-million dollar sci-fi, action indie film be self-distributed successfully? We will find out. Mark agreed to keep me updated on the progress of the film and come back next year to tell the tribe how it all went.
I can't be more excited to share this episode with you guys. Enjoy my inspiring conversation with Mark Toia.
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