SEMRush on The CRM Sushi Podcast

03/03/20 • 47 min

What You'll Learn In This Episode of The CRM Sushi Podcast...

SEO vs. SEM vs. SEA
- Search engine optimization
- Search engine marketing
- Search engine advertising (a little more straightforward)
Content is still king in SEO
SEO is not dead
11 years with 800+ staff in the company
Online visibility management & content marketing platform
2 tools in 2008
42+ tools now
- SEO
- Content
- Advertising
- Competitive Research
- Social Media
Sales, BizDev, & Affiliate Teams
Menu
- Competitive Intelligence Add-On
- Advertising
- Content and PR
- Social Media
- Management
Competitive Intelligence Add-On
- Traffic Analytics
- Market Explorer
Market Explorer (Start here)
- Game Changers
- Established Players
- Leaders
- Niche Players
- Share of Visits
- Create a Custom Market
Traffic Analytics
- Focus on a top competitor
- Traffic Sources
  - Referral
  - Search
- Top Pages
  - See the top pages of your competitors
  - Search for "cart" or similar phrases for e-commerce sites to see how they are converting
- Geographic Distribution
- Destination Sites
- Subdomains
- Bulk Analysis
Advertising
- Advertising Research
  - Ads—see the ads they are running
- Display Advertising
  - Paid Search Trends
  - Paid Search Positions
- PLA Research
Content Marketing Toolkit
- Topic Research
- SEO Content Toolkit
- SEO Writing Assistant
  - Readability
  - SEO
  - Originality
  - Tone of Voice
- Brand Monitoring
- Post Tracking
- Content Audit
Lead Generation Tool (great for digital marketing agency)
Opportunity
Social Media
- Social Media Poster
- Social Media Tracker

Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast...

SEO vs. SEM vs. SEA
- Search engine optimization
- Search engine marketing
- Search engine advertising (a little more straightforward)
Content is still king in SEO
SEO is not dead
11 years with 800+ staff in the company
Online visibility management & content marketing platform
2 tools in 2008
42+ tools now
- SEO
- Content
- Advertising
- Competitive Research
- Social Media
Sales, BizDev, & Affiliate Teams
Menu
- Competitive Intelligence Add-On
- Advertising
- Content and PR
- Social Media
- Management
Competitive Intelligence Add-On
- Traffic Analytics
- Market Explorer
Market Explorer (Start here)
- Game Changers
- Established Players
- Leaders
- Niche Players
- Share of Visits
- Create a Custom Market
Traffic Analytics
- Focus on a top competitor
- Traffic Sources
  - Referral
  - Search
- Top Pages
  - See the top pages of your competitors
  - Search for "cart" or similar phrases for e-commerce sites to see how they are converting
- Geographic Distribution
- Destination Sites
- Subdomains
- Bulk Analysis
Advertising
- Advertising Research
  - Ads—see the ads they are running
- Display Advertising
  - Paid Search Trends
  - Paid Search Positions
- PLA Research
Content Marketing Toolkit
- Topic Research
- SEO Content Toolkit
- SEO Writing Assistant
  - Readability
  - SEO
  - Originality
  - Tone of Voice
- Brand Monitoring
- Post Tracking
- Content Audit
Lead Generation Tool (great for digital marketing agency)
Opportunity
Social Media
- Social Media Poster
- Social Media Tracker

Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

Sales Engagement is more than a CRM
It's the dialer, the bulk email, etc.
Modular approach
Beta users Feb 2019
Paid users Sept 2020
Started with six features
- Email
- Calling/VoIP
- CRM
- Store quotes
Nice interface
Voicemail drop
Auto-note pop-up
Rolling history
Pinned Note
Schedule SMS
Edit/Stop sequences easily
Custom fields
Opportunity pipeline
- Edit opportunities via pop-up window
- Stay in the pipeline screen
- Color-coded deals
- Multiple pipelines
- Change views between card and table
Inbox color-coded—Low, Medium, High
- Task view
- Calendar view
- Rolling list view
Template creation is easy
- SMS
- Email
Sequences
- Internal and external
- Automated and manual
- Chrome plug-in for LinkedIn sales outreach
- Embed video in emails
Done-For-You data migration
Big in the MLM space and home healthcare
Mobile app rolling out in Feb 2020
Pricing
- Flat rate per user
- No pricing for contacts
Heavy on support

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What You'll Learn In This Episode of The CRM Sushi Podcast...

Sales engagement with a B2B database rolled into one platform
All data is B2B email
Helps you find great leads
44% of salespeople only follow-up once
Autoklose helps you automate your follow-up with qualified leads
InfoUSA or Discover.org
Connects to your own ESP—GMail, Outlook—and sends on your behalf
150-250 per day is his recommended sweet spot for outreach
They allow up to 500 per day
Run many different campaigns that run automatically and stops automatically when the prospect replies
Dashboard updates every 5 minutes
Four simple steps to launch a Campaign
He includes weekends when he's reaching out to C-Level executives but not managers
Cold outreach cadence of 3-4 days is good in the beginning
Scans email for SPAM content
Embed video with Vidyard
Sequence stops when actions are taken
A/B split test
Everything is BCC'd back to your CRM so it's tracked
Send short emails of 50-75 words
Personalization is key
They are Google-approved by passing an expensive Google audit
Building cadences for every industry (free tool)
Offers content and cadence building as a service
On-boarding and training now part of all new accounts
Free support
14-day free trial