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S3E7: What Drives Content Consumption and Buying Behaviors? w/ Jackie Bebenroth

Human Evolution Project

05/05/22 • 72 min

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In this episode, we talk to Jackie Bebenroth. She is the CEO and Brand Advisor of Muse - a change agency. Muse is a branding and content marketing agency that supports visionary leaders in the food and wellness industries.

We talk about what Jackie learned from investing $17k into her own research study, content strategy for 2022, the five change stage frameworks, prospect vs client experiences, and so much more.

Show Notes:

  • (02:47): Change and transformation
  • (12:29): Five change stage framework
  • (17:27): How to market your business in 2022
  • (22:15): Adding value to your brand
  • (30:35): Role of process communication in your business
  • (42:45): Prospect experience vs. client experience
  • (50:34): Digital marketing of your business
  • (1:07:37): Foundation of content strategy

How to connect with Jackie:

Website: https://www.museheadquarters.com/

Functional Medicine Patient Perception Report: https://www.museheadquarters.com/functional-medicine-report/

Muse Instagram: https://www.instagram.com/museheadquarters/

Muse Facebook: https://www.facebook.com/MuseContentGroup/

Jackie's LinkedIn: https://www.linkedin.com/feed/

Jackie's Instagram: https://www.instagram.com/jackiebebenroth/
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Instagram: https://geni.us/zuts
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Human Evolution Project

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