S3E7: What Drives Content Consumption and Buying Behaviors? w/ Jackie Bebenroth

In this episode, we talk to Jackie Bebenroth. She is the CEO and Brand Advisor of Muse - a change agency. Muse is a branding and content marketing agency that supports visionary leaders in the food and wellness industries.

We talk about what Jackie learned from investing $17k into her own research study, content strategy for 2022, the five change stage frameworks, prospect vs client experiences, and so much more.

Show Notes:

• (02:47): Change and transformation
• (12:29): Five change stage framework
• (17:27): How to market your business in 2022
• (22:15): Adding value to your brand
• (30:35): Role of process communication in your business
• (42:45): Prospect experience vs. client experience
• (50:34): Digital marketing of your business
• (1:07:37): Foundation of content strategy

How to connect with Jackie:

Website: https://www.museheadquarters.com/

Functional Medicine Patient Perception Report: https://www.museheadquarters.com/functional-medicine-report/

Muse Instagram: https://www.instagram.com/museheadquarters/

Muse Facebook: https://www.facebook.com/MuseContentGroup/

Jackie's LinkedIn: https://www.linkedin.com/feed/

Jackie's Instagram: https://www.instagram.com/jackiebebenroth/
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