The Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael Diego

09/12/22 • 26 min

Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.

Michael joins Josh Becerra in episode 24 of How I Work to discuss the benefits of influencer marketing and the importance of fostering relationships with influencers to ensure genuine and honest word-of-mouth marketing. Plus, he dives into:

The shift in marketing: from conventional to narrow cast media
Why you don’t want to look at influencer marketing from a transactional perspective
The influencer lifecycle: Discovery, Communication, & Tracking ROI

Learn more about Michael Diego and Wise Assistant: https://www.wiseassistant.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-marketing/. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Send us a text

The shift in marketing: from conventional to narrow cast media
Why you don’t want to look at influencer marketing from a transactional perspective
The influencer lifecycle: Discovery, Communication, & Tracking ROI

Learn more about Michael Diego and Wise Assistant: https://www.wiseassistant.com/

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The Entrepreneurial Journey - Failure, Acquisitions, and Unicorns: EP23 w/ Andrew Davies (Paddle)

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Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.

How I Work, Episode 23 with Andrew Davies (Paddle)

Andrew joins Josh Becerra in episode 23 of How I Work to discuss his entrepreneurial journey and the failures, acquisitions, and unicorns that came with it. He shares the resources that helped him succeed including Patrick Lencioni’s book; “The Five Dysfunctions of a Team.” Plus:

The challenge of different functions using completely different languages
Operating in an environment where the only constant is change
Giving value to standing out: Aiming for a WTF response

Learn more about Andrew Davies and Paddle: https://www.paddle.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog or podcast to find more digital marketing tips and ideas.

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)

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Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing CanvasTM and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,

How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)

Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:

Mistakes in testing: Focus groups, A/B tests, and Timing
The Future of SaaS Pricing: Ecosystems and Recurring Revenue Models
Creating models where they don't exist: Systemic Transformations & Climate Action

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

The Small But Mighty Marketing Podcast - The Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael Diego

Transcript

Josh Becerra: Hi everybody. This is Josh Becerra from Augurian. I'm here with Michael Diego, founder, and CEO of Wise Assistant a tool that helps creators more efficiently and effectively grow and monetize their personal brands. Thanks for being here, Michael.

Michael Diego: Thanks for having me, Josh. I'm super excited.

Josh: Yes, me too. Tell me about this passion for creators. Where did that come from?

Michael: I'v