Marketing: Sometimes you have to throw the business model out (episode #34)

10/10/22 • 32 min

When we created a free digital marketing course, Flint McGlaughlin put the focus on the marketer before teaching anything about the marketing, even including The Marketer’s Mindset Checklist (https://meclabs.com/course/the-marketers-mindset-checklist/) to help prepare the marketer.

So, when my latest guest shared this lesson – don’t be the manager you want for yourself; be the manager your people want and need – I had to ask her what her team needed to prepare for successful marketing campaigns.

“When we're all working on one big problem, we do spend a lot of time just making sure that we're vulnerable, that we feel collaborative, that no idea is stupid. Before we even start to think about the guest and what the problem may be, we do spend a lot of time with each other just talking through what a possible challenge is and do you feel like you're working on the things that you can control and just spending some time giving people context before you attack the big problem. It has been very helpful for us.”

This is just one of the lessons you’ll hear from our latest guest – Edithann Ramey, CMO, On The Border Mexican Grill & Cantina (https://www.ontheborder.com/). Ramey has managed teams of 40+ and $150 million worth of marketing dollars.

On The Border is a 40-year-old restaurant brand with 115 locations in 29 states and Asia and $361 million in annual revenue. The brand is owned by Argonne Capital Group.

Listen to our conversation using the embedded player below or click through to your preferred audio streaming service.

Stories (with lessons) about what she made in marketing

Sometimes you have to throw the business model out.
Don’t be the manager you want for yourself; be the manager your people want and need.
Pick people you would be friends with outside of work.
The joy of working in a fast-paced industry.
Ditch the “to do” and focus on doing the activities that drive the desired results.
Build each other up.

Related content mentioned in this episode

Marketing Careers: Why marketers and media professionals must never lose their wild spark (https://sherpablog.marketingsherpa.com/marketing-careers/media-professionals-wild-spark/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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10/10/22 • 32 min

How I Made it in Marketing - Marketing: Sometimes you have to throw the business model out (episode #34)

Transcript

Daniel Burstein: I just love the satisfaction of checking things off my to do list. For me it's my email inbox. I keep all my to do’s in there, plus all the emails I receive, of course. And when I start with a full inbox and end the day with an empty one, at least a nearly empty one, that's a good day. And you know, this reminds me of something my next guest said in her application.

She talked about the same thing, the idea of like, okay, here's the best career lesson. Don't j

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