Hashtag Authentic - for creatives, entrepreneurs & dreamers online

Things We Talk About In This Episode:

• The importance that established news organisations find ways to use social media if they want to engage a young audience
• TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit
• How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories
• The way we can gain insights into what makes a successful social media post by being a user of the platform
• The importance of constant engagement on social media, both creating and consuming content
• Acknowledging the fear and vulnerability that can come with being authentic and genuine online
• Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)
• Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok
• When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences
• When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence
• How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)
• The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health

Links mentioned in this episode (and where to find Sophia):

Editing apps that help you create Reels or TikToks:

• Splice
• Template
• Cap Cut on Apple, and on Google

Here’s where to find and chat with Sophia:

• Sophia on Twitter: @sophiasgaler
• Sophia on TikTok: @sophiasmithgaler
• Sophia's book, Losing It: Sex Education for the 21st Century

Where to find Sara:

• The Insta Retreat - Currently on Pre Sale
• Sell Your Sh*t - Currently on Pre Sale
• Sara’s website: meandorla.co.uk
• Sara on Instagram: @me_and_orla
• Sara on Twitter: @meandorla
• One to one business coaching with Sara

Sas Petherick is a UK-based coach who specialises in helping women experiencing self doubt. I first met her through Instagram a year ago, and was struck by how much insight and wisdom she could drop into the most incidental moments of casual conversation. She also makes me laugh until it hurts. For anyone who's ever felt like an imposter in their own career, or like their self doubt is holding them back in life, this episode is essential listening. I think you're going to love it.

Things we talked about:

• The value of owning your own audience
• Building a brand for yourself around the work you’re doing
• The growing online hunger for content by real people and the forging of real connections
• We seem to be entering an era that Farrah calls, rather poetically, "the Time of the Writer": the world has passed the period of devouring all the content on the Internet, now we are more discerning, and only want to consume content that we genuinely enjoy
• The continued return of demand for long-form content
• The return of community: the value of hearing from and engaging with your audience
• Giving your best work away from free (yes!)
• The limitations of the stories that can be told in traditional media
• And related, the limitations of creating content when you're in competition for followers or clicks
• When you try to appeal to the masses, you bland out

Farrah's tips for what works well on Substack:

• Niching works well. The more you niche, the more dedicated (as opposed to big) an audience you'll get
• Publishing twice a week tends to grow a "stickier" audience
• Use social media to point people to your Substack content
• Use your "About" page to set expectations and declare a manifesto
• Claim your real name, if you can

Where to find Farrah:

• Farrah's Substack platform, "Things Worth Knowing"
• Farrah on Instagram (for dog pictures and Substack information)

Where to find Sara:

• Sara on Substack
• Sara’s website: meandorla.co.uk
• Sara on Instagram: @me_and_orla
• Sara on Twitter: @meandorla
• One to one business coaching with Sara
• The Insta Retreat

Where to find Sara:

• Sara’s website: meandorla.co.uk
• Sara on Instagram: @me_and_orla
• Sara on Twitter: @meandorla
• Sara on Substack
• The Insta Retreat
• Sell Your Sh*t
• One to one business coaching with Sara

Things we talk about in this episode:

• The fears that stop us sharing our creative work
• Maria's journey from making art in her house that nobody saw, to sharing and selling full time
• What Maria gained from The Instaretreat
• The power of a nurturing community
• Maria's plans for online teaching
• Instagram's ALT text feature
• Adding captions to Instagram Stories & IGTV videos
• Why the Instagram algorithm sometimes seems to hates you
• Business accounts vs Personal accounts on Instagram
• Ways to visually showcase a product without being repetitive
• Ways to visually showcase expertise when you don't have a portfolio
• Bio-links and link trees for Instagram
• Hashtags on Instagram, and why they don't always help on every post
• Ways I've updated my Instagram class, The Instaretreat

Links mentioned in this episode:

• Maria's website
• Maria's Instagram @mariawiggeart
• My Instagram, Twitter and website
• My Insta Retreat class, enrolling soon