Gooder

In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.
She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum
Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum
"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum
KEY TAKEAWAYS:

• Revolutionizing Window Treatments: Functionality and Design Focus
• Adapting and Thriving in Business Despite Adversity.
• Seamless Installations and Personalized Design Tips
• Everhem's Holistic Design Approach
• Work-Life Balance and Celebration
• Entrepreneurship Lessons: Trials, Errors, and Positive Feedback
• Expanding Reach, Enhancing User Experience
• Marketing Goals and Enhancing Customer Engagement.
• Timeless Approach to Designing Window Treatments.

ABOUT THE GUEST:
Haley Whedenbaum
CEO & CO Founder of Everhem
Linkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/
Website: https://www.everhem.com/
CHAPTERS:
00:27 | Introduction
03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition
08:22 | Building a Design Business: The Power of Collaboration
10:26 | Passion to Bliss: A Couple's Journey of Discovery
13:02 | Crafting a Vision: From Branding to Building Everhem
14:24 | Navigating with Adaptation and Communication
17:11 | Embracing Parenthood and Entrepreneurship
19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics
23:02 | Everhem's Hospitality-Inspired Customer Experience
28:35 | Streamlining Fabric Choices for Window Treatments
33:15 | Maximizing Individual Talents in a Partnership
37:28 | From Research to Resilience: Lessons in Entrepreneurship
41:35 | Expanding the Brand: Enhancing Websites and Growing Reach
43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers
46:13 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.
They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone
"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“
Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:

• Sustainable Business Practices
• Prioritizing employee well-being and creating sustainable
• How Mo’s Crib overcame adversity in the waste management industry in Africa
• Successful expansion into the US market led to the growth of their business
• Fostering a healthy work environment for their employees.
• Navigating marketing challenges in a highly competitive market
• Why Mo's Crib's products prioritize environmental sustainability.
• The complex components of PVC pipes present challenges in the recycling process.
• Michelle's contributions to the community exemplify the success of black women
• Rejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.

ABOUT THE GUEST:
Michelle Mokone & Mo Mokone
CEO/Founder of Mo’s Crib
Linkedin: https://www.linkedin.com/company/thealicegroup/
Website:https://moscrib.com/
CHAPTERS:
00:00 | Introduction
05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
36:52 | Michelle's Inspirational Influence on Entrepreneurship
40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity
41:50 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/

In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.
The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder
"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc
“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly Snyder
KEY TAKEAWAYS:

• Epiphany after bankruptcy and desire for stability
• Acknowledgement of Food Insecurity Issues
• The Impact of the 2008 Financial Crisis
• Overcoming USDA inspection requirements and regulations
• Empowering Women in the Food Manufacturing Industry
• Embracing Curiosity and New Experiences
• Importance of Loving What You Do
• Passion and Purpose: Navigating Career Paths with Fulfillment
• The Power of Love and Fulfillment in Professional Journeys
• Lessons Learned: Insights and Personal Growth from Holly's Journey
• Resilience: Overcoming Obstacles on the Path to Success
• Thriving in the Culinary World: Determination and Hard Work Unveiled

ABOUT THE GUEST:
Holly Snyder
Senior Culinary Product Developer at Amazon
Linkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/
CHAPTERS:
00:00 | Introduction
00:26 | Unveiling Culinary Brilliance with Holly Snyder
05:49 | From Artistry to Culinary Passion
13:01 | Lessons from Prominent Restaurants
16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs
19:40 | Navigating the Housing Crisis and Startup Life
20:59 | Discovering Stability in the Midst of Financial Crisis
25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity
31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals
36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table
38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief
41:52 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/

In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.
Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad
"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc
"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad
KEY TAKEAWAYS:

• The Success Story of an Emerging Brand
• Crafting a Compelling Narrative to Secure Retail Space
• Navigating the Competitive Landscape for Retail Facings
• Overcoming Technical Challenges in Developing a Healthy Cereal Alternative
• Collaboration with a Food Scientist: Breaking Barriers
• Testing the Final Product: A Toddler's Approval
• Launch Strategy and Considerations for Success
• Identifying the Gap: Lack of Healthy Cereal Options
• Leveraging Data to Win Over Retailers
• Balancing Marriage and Partnership Outside of Business
• Surrounding Oneself with Positivity and Like-Minded Individuals
• Synergies in Business Relationships

ABOUT THE GUEST:
Margaret Wishingrad
CEO/Co-Founder of Three Wishes
Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
Website: https://threewishescereal.com/
CHAPTERS:
00:00 | Introduction
04:35 | Food as Medicine: A Journey to Mindful Parenting
09:04 | Journey to Creating Innovative Cereal
12:57 | Building a CPG brand through retail strategy
16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
21:16 | Thriving in the Mess: Embracing Chaos and Growth
23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
27:22 | Love, Entrepreneurship, and Never-ending Celebration
32:16 | Building Trust and Excitement: Creating a Fun Household Brand
33:25 | Female Founders Revolutionizing Industries with Purpose
34:55 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.
QUOTES:
Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex Taylor
What truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia
"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana Fryc
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:

• Addressing challenges for women balancing career and reproduction
• Urgent need for better research, advocacy, and doctor-approved products
• Dissatisfaction with current products for millennial moms
• Discovering link between pregnancy nutrition and cleft lip
• Lack of reliable information on nutrition during pregnancy
• Importance of doctor-developed vitamin routines
• Focus on quality and dosage in supplements
• Validation from Top OB and maternal fetal medicine experts
• The Essence of Trust: Perelel’s Core Mission

ABOUT THE GUEST:
Alex Taylor & Tori Thain Gioia
CEO/Founder of Perelel
Linkedin: https://www.linkedin.com/company/perelel/
Website:https://perelelhealth.com/
CHAPTERS:
00:00 | Introduction
02:28 | Unveiling the Inspiration behind Perelel
05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms
09:41 | OB validates need for new maternal product line
13:36 | Empowering Women through Skill and Purpose
15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion
19:35 | Reshaping Medical Knowledge for Equality
20:08 | Supporting women's health during peak years
25:56 | The Impact of Built-in Brand Credibility at Perelel
29:18 | Emphasizing Brand Reliability Over Celebrity Influence
33:11 | Mission-Driven Brands Advocating for Women Leaders
34:04 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/