PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market

10/29/20 • 43 min

It’s certainly a strange time to be discussing the luxury market. With record unemployment, economic contractions and a worldwide pandemic on our hands, it’s hard to imagine many consumers using their disposable income on luxury products. However, Generation Z (who are predicted to be 10-15% of total luxury consumers by 2025 according to Bain and Co.) is using this time to exert their influence on what exactly it means to be a luxury brand. In this episode, I sit down with Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM to discuss how Gen Z is reshaping the luxury market, what it really means to be a luxury brand, and how Gen Z’s interest in luxury goods has created a booming secondhand market.

Previous Episode

Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report

Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on community, content and commerce in a way that can help creators supercharge their audience and of course, revenue. In this episode, we discuss Zebra IQ's newly-released annual State of Gen Z report that covers all things from up-and-coming platforms you may not have heard of but should get to know, how the influencer landscape has evolved and the role of fashion and sports today.

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