From Startup to Wunderbrand

We unpack her signature use of Jungian archetypes, how to train AI with your unique brand voice, and why Mona believes the human touch is the missing ingredient in most AI-generated content. If you're trying to stand out in the era of mass AI content, this episode is for you.

She also reflects on her shift from scepticism to curiosity, empowering others to do the same—especially those who think it's “too late” to embrace AI.

🔗 Call to Action
📘 Grab Mona's book: From Grove to Table on Amazon – a poetic journey into the world of olives, Italy, and culture.
🌐 Visit her agency: https://www.BlueApples.ai
📞 Book a discovery call to see how you can infuse your AI outputs with your authentic brand voice.
💼 Connect with Mona on LinkedIn: Mona Bevar

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🎙️ Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – Mona on learning to “have fun” with AI at 53
01:00 – From Iran to the U.S.: Her multicultural path to branding
02:30 – Launching BlueApples.ai: AI with authenticity
04:10 – The danger of generic AI content and “prompt Bible” culture
06:00 – How AI has levelled the marketing playing field
08:00 – Why Mona uses Jungian archetypes for brand storytelling
10:00 – A precise, human-led recipe for using AI in content creation
12:00 – Squeezing out your true voice in AI-driven communication
14:00 – Brand voice across channels: poetic, sexy, or bold?
15:00 – BlueApples workshops: hands-on, immersive, no fluff
17:00 – Age doesn’t matter in AI—perspective does
18:30 – The ideal client? The trailblazer archetype
20:00 – The illusion of free AI tools and their limitations
22:00 – How Mona overcame past resistance to tech
24:00 – The “ChatGPT writes it, why pay you?” mindset
26:00 – Real emotional connection converts; AI alone doesn't
27:30 – Hyper-personalisation and standing out in saturated markets
29:00 – The future of AI content is about feeling, not just function
30:00 – Where to find Mona + why you must train your tone of voice

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Michael Buckbee joins Nicholas Kuhne to break down how AI is disrupting search, branding, and content marketing—and what businesses can do to stay ahead. With a career spanning cybersecurity, marketing, and SaaS startups, Michael is now the co-founder of Knowatoa, a tool that tracks brand sentiment and visibility across AI search engines like ChatGPT, Perplexity, and Google Gemini.

📣 Call to Action
🔎 Check your brand's presence on AI search engines:
👉 https://www.knowatoa.com
📬 Connect with Michael: [email protected]

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🎙️ Join me as a guest or start your podcast journey:
👉 https://www.joinpodmatch.com/nickkuhne

⏱️ Timestamps & Key Topics
00:00 – AI hallucinations, six-fingered hands, and early challenges
01:30 – Meet Michael Buckbee: marketing + tech + security + startups
02:10 – The rise of AI search: ChatGPT, Perplexity, and Gemini
03:00 – Why Google is disrupting itself with Gemini
04:30 – Traditional vs AI search: how brand sentiment is now exposed
06:20 – Case Study: What ChatGPT says about Wells Fargo
07:10 – Nicholas tests Wunderbrand across AI search tools
08:00 – How Knowatoa was born (from a script to a SaaS)
10:00 – Fixing brand perception in AI: sentiment, statements & knowledge
11:30 – How to allow AI crawlers to read your site
12:00 – Brand statement content vs traditional content marketing
13:30 – Commercial queries are the new SEO gold
14:30 – Future of search: from search intent to task intent
16:00 – From text to visual + voice + AR: the next frontier of AI interaction
17:00 – How visual AI and wearables will change how we search
18:00 – What kind of content still matters in AI search
19:00 – Repetition and association: How LLMs form knowledge
20:30 – Two kinds of AI hallucinations: a marketing opportunity
22:00 – Startup mindset: from side project to SaaS company
23:30 – Real talk on founder motivation, talking to customers & vanity metrics
26:00 – Who is Knowatoa really for? Agencies & brand-focused companies
27:30 – Potential for a multi-AI brand comparison tool
28:00 – Michael’s past work with presidential campaigns and federal agencies
29:00 – Final tips on distribution, partnerships & making tools that scale

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We dive into the evolution from "Scale Mail" to Sherlock, their direct mail strategies, and why personal branding is the next growth lever. Oh—and he used to row for Oxford and coach at Princeton. Yeah, it's that kind of episode.

🔗 Call to Action
👉 Check out Sherlock:
🔗 https://sherlock.to
🔗 https://sherlockgrowth.com

👤 Connect with Michael Cofone:
🔗 LinkedIn

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⏱️ Timestamps & Key Topics
00:00 – Hyper-personalised outreach with Sherlock
01:00 – Meet Michael Cofone & the origin of Sherlock
02:00 – What Sherlock actually does (and why it matters)
03:00 – Why they ditched email: the new cat-and-mouse game
04:30 – Using vector databases to personalise LinkedIn content
06:00 – Real estate & hyper-local direct mail tactics
07:00 – Ideal clients for Sherlock: data-driven companies
08:00 – Direct mail is back—and here's why
10:00 – How they personalise outreach for real-world events
11:00 – Yes, they literally pack boxes in Michael’s garage
12:00 – From Scale Mail to Sherlock: The rebranding journey
14:00 – Willem’s role as creative director & brand designer
16:00 – The importance of personal brand vs company brand
17:30 – Olympic rowing, Oxford, and building resilience
21:00 – From history major to AI entrepreneur
24:00 – The startup that's not a startup: Sherlock's growth
27:00 – 2025 goals: $5M ARR, partner expansion, acquisitions
30:00 – Controversial goal: replacing 80% of sales teams
32:00 – Where to find Sherlock online

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Matthew Lesko—the man in the question mark suit—isn’t just a media personality with over 100 TV appearances on Oprah, Larry King, and Good Morning America. He’s a bold truth-teller with 50 years of experience helping everyday Americans find billions in government grants and funding. In this episode, we dive into how Matthew built a legendary personal brand, what keeps him going at 81, and why your heart—not your brain—is the key to success.

🔗 Call to Action
🔍 Find free money and funding opportunities with Matthew Lesko
👉 https://leskohelp.com

📲 Follow Matthew Lesko on Social Media
YouTube, TikTok, Facebook, and Instagram: Search @MatthewLesko

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⏱️ Timestamps & Key Topics
00:00 – How Matthew Lesko became a TV icon (Oprah, Larry King & more)
01:30 – Why government grants being cut doesn’t matter
03:10 – From Navy ship driver to Washington DC funding expert
04:30 – Personal branding: why being outrageous is an asset
06:00 – Failing forward: why Lesko gave up chasing corporate success
07:45 – Why fun and authenticity beat strategy every time
09:00 – How to get national media attention without paying a cent
10:40 – Staying relevant and driven at 81
12:00 – Work vs. joy: How to find purpose instead of a paycheck
13:45 – Discovering your superpower by embracing what makes you weird
16:00 – Dealing with haters, setbacks, and self-doubt
18:30 – How Lesko's look became a magnet for smiles and kindness
20:00 – The real strategy behind being a media guest
22:00 – How to prep for interviews like a pro
24:00 – Final takeaways from 50 years of Lesko wisdom

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Roy unpacks his strategic game planning process, explains the power of differentiation, and discusses how he created a business that later reached $18 billion in revenue. If you're looking to stand out, scale up, and execute like a pro, this episode is for you.

Learn more!
📖 Grab a copy of Roy’s latest book "Be Different or Be Dead" – your guide to building a high-performing business.
💡 Take the Be Different or Be Dead Quiz at bedifferentorbedead.com.
📩 Connect with Roy directly via [email protected] or on Twitter (@RoyOsing).

Timestamps & Key Topics
[00:00:00] – Introduction: Meet Roy Osing, the leader behind a billion-dollar business.
[00:01:00] – How Roy went from a startup to $1 billion in sales.
[00:02:30] – The power of being different: Why businesses fail to stand out.
[00:04:00] – Roy’s early career & the mindset shift that led to exponential growth.
[00:06:30] – Building an army of advocates to fuel business success.
[00:08:00] – What companies get wrong about differentiation.
[00:09:30] – Roy’s ONLY Statement framework: How to be the only one who does what you do.
[00:14:00] – The FOMO trap: Why businesses chase trends instead of strategy.
[00:16:30] – The 48-hour strategy: How Roy helps businesses define their unique value.
[00:20:00] – Why traditional business planning fails and what to do instead.
[00:22:00] – Practical steps for standing out in business and careers.
[00:24:00] – Roy’s unfiltered advice: Stop planning, start executing!
[00:26:00] – Where to find Roy: Website, books, and mentorship opportunities.

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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy