$Found In The Rockies - Sam Fonoimoana (Datajoin) \\ Transforming B2B Sales & Marketing Teams One Micro Integration at a Time$

Sam Fonoimoana (Datajoin) \\ Transforming B2B Sales & Marketing Teams One Micro Integration at a Time

12/07/22 • 50 min

Found In The Rockies

Here’s a closer look at the episode:

Growing up in a Polynesian family in Hawaii.
Moving to Salt Lake City
The path that led him down solving data problems.
What is mico-integration.
Top of funnel focus.
Customer data activation and marketing data activation is where the company is now.
How Sam’s previous jobs highlighted the problem.
Launching a social media marketing agency with Adobe.
Moving from a service to a product.
When COVID dried up the pipeline.
How the network is needed to get the round done.
Always take the potential investor meeting.
Advice about being a trailblazer in your region.
Sam’s message for investors in the region.
Exciting things on the horizon.

Resources:

Datajoin Website: https://www.datajoin.com/

Sam Linkedin: https://www.linkedin.com/in/sam-fonoimoana/

Sam Twitter: https://twitter.com/samfonoimoana

Datajoin LinkedIn: https://www.linkedin.com/company/datajoin/

Datajoin Facebook: https://www.facebook.com/DatajoinHQ

Here’s a closer look at the episode:

Growing up in a Polynesian family in Hawaii.
Moving to Salt Lake City
The path that led him down solving data problems.
What is mico-integration.
Top of funnel focus.
Customer data activation and marketing data activation is where the company is now.
How Sam’s previous jobs highlighted the problem.
Launching a social media marketing agency with Adobe.
Moving from a service to a product.
When COVID dried up the pipeline.
How the network is needed to get the round done.
Always take the potential investor meeting.
Advice about being a trailblazer in your region.
Sam’s message for investors in the region.
Exciting things on the horizon.

Resources:

Datajoin Website: https://www.datajoin.com/

Sam Linkedin: https://www.linkedin.com/in/sam-fonoimoana/

Sam Twitter: https://twitter.com/samfonoimoana

Datajoin LinkedIn: https://www.linkedin.com/company/datajoin/

Datajoin Facebook: https://www.facebook.com/DatajoinHQ

Previous Episode

Sam Fonoimoana (Datajoin)

In today’s episode, we have Sam Fonoimoana Sam is the founder and CEO of Datajoin, which is a b2b SaaS company based in Salt Lake City, Utah, that allows enterprise customers to connect their customer behavioral data across their marketing platforms to enable truly full funnel personalization, with Datajoin’s proprietary micro integrations. Here’s a closer look at the episode: Growing up in a Polynesian family in Hawaii. Moving to Salt Lake City The path that led him down solving data problems. What is mico-integration. Top of funnel focus. Customer data activation and marketing data activation is where the company is now. How Sam’s previous jobs highlighted the problem. Launching a social media marketing agency with Adobe. Moving from a service to a product. When COVID dried up the pipeline. How the network is needed to get the round done. Always take the potential investor meeting. Advice about being a trailblazer in your region. Sam’s message for investors in the region. Exciting things on the horizon. Resources: Datajoin Website: https://www.datajoin.com/ Sam Linkedin: https://www.linkedin.com/in/sam-fonoimoana/ Sam Twitter: https://twitter.com/samfonoimoana Datajoin LinkedIn: https://www.linkedin.com/company/datajoin/ Datajoin Facebook: https://www.facebook.com/DatajoinHQ

Next Episode

$undefined - Elle Bruno (TechStars Boulder) \\ From founder to funder to TechStars Managing Director$

Elle Bruno (TechStars Boulder) \\ From founder to funder to TechStars Managing Director

In today’s episode, we have someone who has done it all founder, funder, and now contributor to our startup ecosystem. Excited to have Elle Bruno who is the managing director of TechStars Boulder.

Here’s a closer look at the episode:

Elle’s early days as an entrepreneur
Why Elle focuses her angel investing on female founders.
What’s changed in the world of investing in female founders.
Elle’s advice to founders that are struggling with challenges/disadvantages.
Eliminate emotion and use data.
The importance of the founder/VC relationship
The quintessential element of investment is spending time with the founders.
Power dynamic shift with founders and funders.
Why investors and founders both need to do diligence.
What brought Elle to TechStars and the imposter syndrome.
The difficulty in choosing the companies for the cohorts.
How TechStars has grown.
What the TechStars Boulder program entails.
Advice to founders thinking about applying to TechStars.
What’s unique about being a founder in Colorado
Why do TechStars as a founder.
What are you looking forward to on the personal front?

Resources:

TechStars Boulder Website: https://www.techstars.com/accelerators/boulder

Elle Linkedin: https://www.linkedin.com/in/ellebruno/

Techstars LinkedIn: https://www.linkedin.com/company/techstars/

Techstars Twitter: https://twitter.com/techstars

Techstars Instagram: https://www.instagram.com/techstars/

Techstars Facebook: https://www.facebook.com/techstars

Techstars YouTube: https://www.youtube.com/user/techstarstv

Found In The Rockies - Sam Fonoimoana (Datajoin) \\ Transforming B2B Sales & Marketing Teams One Micro Integration at a Time

Transcript

Sam 00:00

What I would say, you know, it's much easier looking back on it now, I'll say that. Then when you're in the middle, when you're in the middle of it and things aren't going your way, your mind starts playing tricks on the right, you start thinking a lot of different things. But what I would say is that, you know, I didn't have any built-in network, but I didn't know people who know someone like second degree connections, third degree connections. So I wo