Ep 29: Colleen DeCourcy of Wieden + Kennedy on Unifying Disparate Ideas

'The Non-Linear Person'.

The most meaningful and actionable definitions of success are your own. The ones that you are self-aware, intentioned and brave enough to establish for yourself.

These personal KPI’s are the ones that drive Fearless leaders when the rubber hits the road. For those leaders, the ability to look themselves in the eye and know that they held themselves to their own standards is the most meaningful definition of success.

For those leaders, the future is built on two words that begin with i. Intention and integrity. They also happen to be two of the conditions in which profitable creativity flourishes.

That’s what’s known as a win-win.

Colleen DeCourcy is the co-Chief Creative officer of Wieden & Kennedy. During her career she has been at the heart of some of the most original and disruptive thinking of any of the creative industries. She has experienced life as an employee of a holding company, an employee of her own company and of an independent company. She has been described by Dan Wieden as “the real deal.”

As she approaches the end of her fifth year at Wieden, I talked to her about discovering that months don’t always start on Mondays, about her role as a change agent, and about the one thing she wishes she had more of.