Experimentation Masters

Justin Porcano share how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea, the Walhub.
Justin Porcano is a Senior Industrial Design Manager at Fjord/Accenture. He has 13 years-experience designing consumer electronics, connected devices, contract furniture and small-scale architecture. Justin has worked with many leading design firms and a wide range of clients including Belkin, HP, Teague, Lunar and Sol Republic.

His philosophy is that design should support how we interact with each other and our surroundings and improve on these experiences. Solutions are conceived by researching, observing, testing through hands on experimenting and building.

Prior to Accenture, for seven years Justin owned and operated design consultancy Upwell Designs. He is also the Co-Founder of Save Sight Now Foundation, an organisation dedicated to finding a treatment for Usher Syndrome Type 1B.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works - https://www.firstprinciples.ventures/
Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

Ruben de Boer uses the principles of behavioural psychology to elicit organisational transformation to successfully embed experimentation programs in complex businesses . In this episode, we discuss Ruben's four quadrant framework for effective experimentation program change management.
Ruben is Lead Conversion Manager and consultant at Online Dialogue. He has been working in experimentation and optimisation for 10+ years. He has worked with world-class clients such as Vodafone, eBay, RTL, Swiss Sense, I amsterdam, fonQ, and DPG.

Ruben works with clients to improve their optimisation strategy and culture, implement, and improve experimentation processes, and coaches and leads multidisciplinary teams.

With his company Conversion Ideas, his goal is to make CRO accessible to everyone. Ruben’s high-quality and affordable courses have coached and educated over 7,000 students. He has four Udemy courses (two bestsellers) as well as publishing a book, Psychology of A/B Testing. Ruben has coaching clients in the US, UK, and EU.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works - https://www.firstprinciples.ventures/
Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

Michael Luca is an Associate Professor at Harvard Business School and co-author of the book The Power of Experiments: Decision-Making in a Data-Driven World. In this episode we learn how eBay saved $50M by stopping paid advertising, how Airbnb overlooked second and third order effects of experimentation and why Uber changed their experimentation strategy.
Michael's research, teaching, and advisory work focuses on the design of online platforms, and on the ways in which data can inform managerial and policy decisions. His research has been published in academic journals including the Journal of Economic Perspectives, Management Science and the American Economic Journal.
He has also written about behavioural economics and online platforms for media outlets including The Wall Street Journal, The Atlantic, Wired, and Slate.

At Harvard, Professor Luca developed and teaches an MBA course on using experiments to guide managerial decisions, called From Data to Decisions: Leveraging Experiments for Effective Strategy, Marketing, and Entrepreneurship. He has also taught and developed materials for executive education and MBA courses on platform design, behavioural economics, and business analytics.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/
Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

James Slayter knows how to successfully navigate large, complex organisations to create impact with experimentation . In this episode, we discuss how he established experimentation at REA Group, Australia's #1 online real estate advertiser (realestate.com.au).
James is the Head of Product (Membership) at REA Group. For the past 10 years he has held a variety of Digital Leadership and Product roles. James has extensive experience in Experimentation, Personalisation, CRM, and Big Data across eCommerce, B2B, B2C and customer experience.

He was responsible for implementing and scaling experimentation at REA Group, working across the business to deliver personalised customer experiences across apps, website, content, and communication channels. REA Group is one of Australia’s biggest digital businesses, leading the charge with experimentation for more than a decade.

Prior to REA Group, James worked for Jetstar Airways (Qantas) developing new digital products and services in Adjacent and Emerging Channels, also managing Personalisation, Optimisation and CRM for the airline.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works - https://www.firstprinciples.ventures/
Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

Jonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he encountered along the way.
Jonny Longden is Conversion Director at Journey Further, a performance marketing agency that works with the world’s leading brands, including ASDA, Virgin Money, Moet Hennessy and Airtasker.

During his 15-year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, and has worked with the likes of Nike, Visa, O2, Nokia, Principal Hotels and Manchester United.

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Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/
Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/