Looking for Customers in All the Right Places
01/05/15 • 17 min
Matt Kueny, senior business analyst for Miele, Inc., explains how his company uses Esri Tapestry Segmentation data to find niche markets for its high-end appliances.
Matt Kueny, senior business analyst for Miele, Inc., explains how his company uses Esri Tapestry Segmentation data to find niche markets for its high-end appliances.
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Esri's director of commercial industry Simon Thompson explains how location analytics gives retailers a clearer picture of online and offline buying behavior.
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