Employer Branding Unfiltered

In this episode, John Graham and Hassan Al-Hindwan explore how merging marketing and HR can create powerful employer branding strategies. Hassan shares insights on co-creating EVPs, fostering collaboration between internal teams, and aligning branding initiatives with organizational goals. They discuss the importance of authenticity, transparency, and a focus on diversity and inclusion to build trust and engagement. With practical advice on activation and measurement, this conversation is a must-watch for professionals in employer branding, recruitment marketing, and talent acquisition.

Join John Graham and Charlotte Marshall, a leading voice in employer branding, as they explore what it takes to create authentic, impactful brands. Charlotte shares her journey of building an employer brand in just 78 days, the power of storytelling, and the integration of diversity recruitment into branding. They discuss key challenges, including measurement and education, and highlight the importance of personal branding, thought leadership, and creating meaningful experiences. With insights on AI, transparency, and empathy, this episode offers actionable advice for employer brand professionals at all levels.

Join John Graham and Keisha Fowler as they discuss the joys and challenges of employer branding. From leveraging transferable skills and the art of storytelling to addressing limited budgets and fostering inclusive environments, this episode offers practical advice for branding professionals. Keisha and John explore the disconnect between employer branding and recruitment marketing, the need for diversity and cultural nuance, and their hopes for a more accessible future for people of color in the industry.

Join John Graham and James Ellis as they explore the evolving landscape of employer branding. From breaking down traditional EVPs to discussing the role of AI and authentic storytelling, this episode is packed with insights for employers looking to stand out in a competitive talent market. Whether you’re an HR leader or an employer branding enthusiast, this conversation will give you new strategies to attract and retain top talent.

Join John Graham and James Marable as they explore the evolving world of employer branding. James shares his journey from running a clothing store to leading branding efforts at Macy’s, Eli Lilly, and Amazon, highlighting the importance of diversity, transparency, and authenticity. They discuss building stakeholder buy-in, navigating regulated industries, and activating brands through employee ambassadors and events. With lessons learned from failures and strategies for differentiation, this episode offers actionable insights for professionals looking to elevate their employer brand.