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Elevate Search - Build Your Black Friday Strategy

Build Your Black Friday Strategy

Elevate Search

Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy.

We explore:

The growth of Black Friday online, YoY

The relative merits and considerations of taking part in Black Friday

Why it's so important to start planning in advance

The tried and tested PIPR method (Plan, Influence, Peak & Repeat)

09/04/19 • 10 min

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