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EDGE for Peak Performance

Brandon White

1 Creator

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The EDGE Podcast brings you an intimate glimpse into the lives of high-achieving, world-class performers who have all excelled in their field. They bring you first-hand experiences, lessons learned and offer their playbook they've employed to get them to the top and keep them there.

Hosting every conversation is Brandon White, an entrepreneur with two exits (so far), lots of strikeouts, a former VC, sr. management in Marketing at AOL. A genuinely curious person, he shares his lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, athlete, and human.

The show features guests from all walks of life that offer you different angles on how to get a winning edge.

Previous guests include successful entrepreneurs, authors, Emmy Award winners, scientists, explorers, Navy SEALS, venture capitalists, angel investors, professional and amateur athletes, artists and other seemingly ordinary people doing extraordinary things.

Listen in on the conversation weekly and grab your edge!

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Top 10 EDGE for Peak Performance Episodes

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Should you provide professional development for your employees? If so what does that look like? Is coaching and mentoring them the same as "professional develoment"? What's the best approach?

We talk about what we do, have done with lessons learned and come out of this discussion with a new approach that can help you shape your professional development program for your company.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.
If you just want the core topic forward to around minute 8 and start listening.

EDGE's Weekly Newsletter
Join over 17,000 others and sign up to receive bonus content. It's free sign up here >>>

EPISODE LINKS:

PODCAST INFO:

Apple Podcasts: EDGE on Apple Podcasts

Spotify: EDGE on Spotify

RSS Feed: EDGE's RSS Feed

SUPPORT & CONNECT
Get BONUS content. It's FREE!
Sign up here for the EDGE's Weekly Newsletter

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Morgan and Brandon explore her journey from driving trucks in the Army to founding a non-profit with the idea of bringing people from all walks of life together over a good glass of bourbon to make the world a little better place.
Morgan drops some things that you just can't make up.
A fun, wild and inspiring conversation about a never give up attitude.
About Morgan Hancock
Morgan Hancock is a commercial real estate agent, entrepreneur, US ARMY veteran, mother-of-two, bourbonista, and passionate advocate of the arts.
She is also the founder of Bourbon with Heart, Kentucky’s first and only arts-focused bourbon charity.
She created Bourbon with Heart to leverage the influence and popularity of Bourbon to raise funds for local charities while providing a first-class arts experience for Kentuckians regardless of age, race, class, gender, or ability.
Morgan believes art, like a good glass of Bourbon, brings people together, bridges divides, and encourages self-expression.
About Bourbon with Heart
Bourbon with Heart's mission is to leverage the influence and popularity of Bourbon to raise funds for local charities while also providing a first-class arts experience for Kentuckians regardless of age, race, class, gender, or ability.
EPISODE LINKS

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08/20/20 β€’ 8 min

Part 4 of How to Write Your Business Plan where I give you an easy to fill in the black formula to whip out your Problem Slide in no time.πŸ’₯

You want to make it crystal clear to the audience you're presenting to what problem you are solving for them.
You'll use this slide as a basis for your many things across your business, you're sales and marketing strategy, brand brief, PR etc...
Nail this slide and you're well on your way to building your business plan!

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  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
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08/14/20 β€’ 11 min

Part 2 of How to Build Your Business Plan where I dive into a new, easy to use template I developed for myself to quickly develop elevator pitches for my companies. I'm sharing it with you.
Your elevator pitch is a short, persuasive speech you give to spark interest in your company, product or service.

A good elevator pitch should last between 15 and 45 seconds; you guessed it, about the time it takes to ride an elevator.
I lay out the fill in the blank, shortcut, to create your elevator pitch in this episode and all in less than 15 minutes πŸ’₯

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  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

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08/13/20 β€’ 12 min

How to Write a Business Plan in quick and easy 13 Slides.
I used to plan to start, grow and sell two companies. It's been used to raise money from angel investors and venture capitalists. Used in sales meetings, to recruit team members, Board members and...
As importantly it's dynamic and easy to update, so you can use it as a roadmap to grow your business.
It's designed just like a story which is vitally important as you pitch your company.
Follow along, you'll build your business plan quickly!
EPISODE LINKS:

How to Write a Business Plan and Pitch Deck in 13 easy to Build Slides
FREE 30+ page ebook
πŸ‘‰ https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
If you want or need help building your Pitch Deck reach out to Brandon directly at B at BrandonCWhite.com

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    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

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Kadin Zimmerman has build several successful online businesses that generate passive income for himself to supplement his day job income. And...all of them as side hustles.

He's done it all from starting an eBay business in high school, to building a successful YouTube Channel, to most recently building a successful app.

He lays out exactly how he did all if it.

Take his blueprint and get your online business started or take your online business to the next level right after listening with his HPT's (high percentage tips)!

SIGN UP FOR OUR NEWSLETTER HERE!
https://www.brandoncwhite.com/subscribe/Over 17,200 listeners and counting

EPISODE LINKS:

Kadin on YouTube at TheKMZ1https://youtu.be/Ga72K6OWlzQ

Watch this Episode on YouTube

HELPFUL RESOURCES:

How to Write a Business Plan in 13 easy to Build Slides. Free 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655

EDGE PODCAST INFO:

YouTube: EDGE YouTube Channel
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349

Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S

RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss

Website: EDGE Entrepreneur Podcast
https://MyEDGEPodcast.com

SUPPORT & CONNECT
SIGN UP FOR OUR NEWSLETTER HERE!
https://www.brandoncwhite.com/subscribe/ Over 17,200 listeners and counting

About the Show
You are listening to an epsiode f

CONNECT WITH US

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  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

Top podcast for entrepreneurs...

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What is the best legal structure for your business? Expert attorney J.J Childers explains each of the types of business entities and what's the best.

Our conversation covers a Sole Proprietorship, Partnerships, LLC’s, S Corporations, and C corporations .

J.J. Childers is a licensed attorney whose primary practice focuses on business asset protection, estate planning, and tax reduction.

EDGE's Weekly Newsletter
Join over 17,000 others and sign up to receive bonus content. It's free sign up here >>>

About the Show
You are listening to an epsiode from Season 1 where the show was Build a Business Success Secrets.

Starting in Season 2 we changed our name to EDGE to better reflect what we do on the podcast, giving business owners the edge to beat their competition.
Read the show description for full details and we hope you enjoy the shows.
EPISODE LINKS:
Watch and Listen to this Episode on YouTube

PODCAST INFO:

Apple Podcasts: EDGE on Apple Podcasts

Spotify: EDGE on Spotify

RSS Feed: EDGE's RSS Feed

SUPPORT & CONNECT
EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>>YouTube : EDGE YouTube Channel

Twitter: Follow Brandon on Twitter

Instagram: Follow Brandon on Instagram

LinkedIn: F

CONNECT WITH US

OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK

  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

Top podcast for entrepreneurs...

bookmark
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Learn how I get 70% open rates with my email marketing and how you can too.

I outline 3 tips that I use regularly to get high open rates with my email marketing and have been working for me for twenty years. Best part...

You can put into action with your email marketing after listening to increase your engagement and as importantly increase your sales!

CONNECT WITH US

OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK

  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

Top podcast for entrepreneurs...

bookmark
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Listen to this episode where entrepreneur Ben Lyon from Lyon Rum Distillery shares how he built a rum company from nothing and what broke along the way. Listen in to get the scoop and some high percentage tips (HPT's) to build your own liquor brand.

You know the saying, "It's not a party until something gets broken." Well...

Building a liquor business is fun, building your own distillery is a challenge, but hey, you get to party because you have a rum company right? Listen to find out.

About Ben Lyon
Ben founded Lyon Distilling Company, and in December of 2014, proudly released the first batch of rye whiskey distilled in Maryland in over 40 years.
In addition to reviving Maryland's illustrious history in rye, Ben also made a signature line of rums and a corn whiskey which is, as he would put it, "not for sissies".
His story in all things booze began at the age of 18, when his godmother taught him how to make the perfect Manhattan. In college he started brewing his own beer. It was after a post-graduation stint at a small New England distillery that he realized exactly what he needed to do.
Fast forward 8 years to when Ben left his "real job" in Manhattan, and the Lyon Distilling Company was founded in Saint Michaels, Maryland - a lovely spot on the Chesapeake Bay best described as "a drinking town with a sailing problem".
Fun facts: Ben likes polished copper, strong drinks, hard work, and sailboats. For bonus points, ask him about his vintage truck, "The Whomper".

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Sign up for our newsletter
https://edge.ck.page/bea5b3fda6
Over 17,200 listeners and counti ng

EPISODE LINKS:

Watch this Episode on YouTube
https://youtu.be/EWul1NWB5sE

HELPFUL FREE RESOURCES:

How to Write a Business Plan in 13 easy to Build Slides. Free 30+ page ebook

https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655

EDGE PODCAST INFO:

CONNECT WITH US

OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK

  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

Top podcast for entrepreneurs...

bookmark
share episode

Part 3 of How to Build Your Business Plan where I talk about the three common mistakes entrepreneurs make when giving their elevator pitch and how to avoid them.

Getting your elevator pitch wrong can blow raising money from investors, cause you missing a sale or even miss hiring a great candidate for your company.
That's exactly why we're spending an extra day on how to build your elevator pitch.

CONNECT WITH US

OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK

  • On Business PodcastAn unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
    -> https://OnBusinessPodcast.com
  • MARKETING PodcastMarketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    -> https://PodcastOnMarketing.com

Top podcast for entrepreneurs...

bookmark
share episode

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