eCommerce Made Easy

Worried about your WordPress site's security? Let us guide you through crucial yet simple steps to safeguard it from online threats! We'll demystify the tech for you, helping you integrate these measures into your routine or delegate them effectively. Our discussion includes the significance of using WordPress security plugins, comparing free and paid versions, and the essential practice of creating strong, secure passwords that are tough for computers to crack.
Discover the key to password security as we explore the famous XKCD comic and compare secure and insecure password examples. Learn how to enable two-factor authentication for added protection and the importance of regularly updating your WordPress site. We recommend scheduling a weekly check-in for optimal security and peace of mind. Don't miss out on these valuable insights to keep your online presence safe and secure!

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Do you know if your site is ADA Compliant? Let’s figure it out together!

ADA Compliance is a collection of guidelines that determine if a user with disabilities can use your website. Not only does being ADA Compliant encourage inclusivity and allow more users to explore your site, but it is also legally required!

Since ADA Compliance is mandatory on the internet, Web Content Accessibility Guideline (WCAG) creates and updates guidelines for us eCommerce business owners to follow! With the help of these guidelines, we can make a website that is accessible to users, no matter their disability. Today, I want to go through the top requirements we see here at BCSE that can affect your site’s ADA Compliance.

Tune in to ensure that your site creates a quality user experience for all users!

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Ready to unlock the full potential of email marketing and skyrocket your business growth? Join us as we discuss powerful insights and strategies to help you make the most of this highly effective marketing tool. With an average open rate of 20% and high conversion rates, email marketing is the ultimate cost-effective way to build relationships with your customers and generate revenue. Our in-depth conversation covers the essential components of successful campaigns, including direct and personal communication, automation, relationship building, customer loyalty, and how to integrate email marketing with your other marketing efforts.
Starting your email marketing journey might seem daunting, but worry not - we're here to help you choose the right email service provider for guaranteed success. We compare popular providers like Aweber and ConvertKit, delving into their features, pricing, and pros and cons. Moreover, we explore how to segment your email list for better targeting, the importance of list hygiene, and how to seamlessly integrate email marketing with your overall marketing strategy. Don't miss this value-packed episode, where we help you maximize your email marketing success and elevate your eCommerce game!

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Ever wondered why potential customers window shop on your website yet never make a purchase? This episode unpacks the many reasons why customers loiter without buying and offers actionable strategies to transform those browsers into buyers. From the art of enticing email marketing to the power of persuasive product descriptions, we've got you covered.
In the latter half of the episode, we explore a variety of eCommerce strategies. We discuss the paramount importance of trust in the eCommerce world. We delve into how customer reviews can bolster your credibility and why a straightforward return policy is non-negotiable. We also throw light on the role of a seamless checkout experience and the influence of genuine urgency in nudging customers toward that all-important final step. So tune in and get ready to supercharge your eCommerce game!

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Ever felt overwhelmed with content creation for your e-commerce business? Imagine if a tool could churn out unique ideas, help you overcome writer's block, and even reword your content for greater clarity - all while saving you precious time. Well, turns out, artificial intelligence could be your knight in shining armor! We kick things off with a fascinating dive into the past, exploring the journey of AI from its early days in the 1950s to its current status as an indispensable tool in our digital lives.
Moving on, we unravel the potential of a specific AI model - GPT chatbots - in content creation. From generating loyal customers to helping you break through that frustrating writer's block, you'd be surprised at what these chatbots can do. But that's not all. One of the most crucial aspects of AI-assisted content is fact-checking for accuracy, and we discuss its importance at length. So, tune in to learn about the wonders of AI, its role in e-commerce, and how it can transform your business. We're ready to answer all your burning questions about AI - just reach out! And before you go, don't forget to rate and subscribe to our podcast.

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering