Ecom Business Hacks w/ Rod
Rod Bland
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Top 10 Ecom Business Hacks w/ Rod Episodes
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Grow Your Business Step 1 - How to Get More Customers
Ecom Business Hacks w/ Rod
10/19/22 • 3 min
Step one for growing any business is to increase how many customers you are acquiring. The formula is Leads x Conversion Rate = Customers.
In this episode, I cover some of the basics to help you acquire more customers.
Watch the full video version on YouTube here.
https://rodbland.com
10/19/22 • 3 min
How to Optimally Setup Abandoned Cart / Checkout Email Automations in Klaviyo
Ecom Business Hacks w/ Rod
09/06/22 • 6 min
Anyone who runs an e-commerce store knows that they should be sending abandoned cart emails to people who don't complete their purchase, right?
But, are you capturing abandoned carts as well as abandoned checkouts?
In this episode, I provide an overview of how you can optimally configure both an abandoned cart and abandoned checkout flow in Klaviyo.
Watch the full video version on YouTube here.
https://rodbland.com
09/06/22 • 6 min
Stop Throwing Away Your Best Ads
Ecom Business Hacks w/ Rod
08/11/22 • 16 min
Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend? I have!
In this episode, I show you how to create an effective grading system that can help you find your best ads so you spend less time making new ones (hint: they're not the ones you think they are).
A big shout out to the folks at @Common Thread Collective who first introduced me to most of the ideas presented in this video through their content and courses. Those guys rock.
Watch the full video version on YouTube here.
https://rodbland.com
08/11/22 • 16 min
How to Make Your Ads Better With Info Labels
Ecom Business Hacks w/ Rod
07/20/22 • 5 min
Info labels are currently being rolled out as part of Meta's new Advantage+ Creative+ options.
In this episode, I cover what Info Labels are, how they work, and how you can add them to your Facebook ads and get better results.
Watch the full video version on YouTube here.
07/20/22 • 5 min
How to Get Better Email Open Rates & Reduce Fees
Ecom Business Hacks w/ Rod
07/16/22 • 8 min
If you don't regularly clean your email list, you'll end up paying more in fees to your EMS provider than you have to, and your deliverability and open rates will suffer. But how do you do it?
In this video, I show how you to create a custom segment in Klaviyo (you can also apply this to other EMS providers too) to help you find who are your most un-engaged subscribers.
This episode was originally recorded for YouTube. Watch the video version.
rodbland.com
07/16/22 • 8 min
Avoid These Catalog Sales Campaign Mistakes!
Ecom Business Hacks w/ Rod
07/06/22 • 6 min
Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to no maintenance in the long term.
In this episode, I cover a few pitfalls to watch out for when utilizing a Catalog Sales campaign with Dynamic Product Ads, and also talk about the new Meta Advantage+ creative option.
This episode was originally recorded for YouTube. Watch the video version.
07/06/22 • 6 min
5 Critical Above-the-Fold Landing Page Elements
Ecom Business Hacks w/ Rod
06/17/22 • 8 min
Creating great ads will help you increase sales, but so many business owners ignore conversion rates. It's arguably the single biggest lever you can pull to make your business more profitable.
In this episode, I cover the 5 critical elements that every home page needs to maximize conversion rates.
This episode was originally recorded for YouTube. Watch the video version.
06/17/22 • 8 min
#12 How to Create a Set-and-Forget Facebook Ad Campaign to Sell New Products
Ecom Business Hacks w/ Rod
05/25/22 • 10 min
If you have an ecommerce store that is regularly introducing new products, wouldn't it be handy if you could advertise just those for a period of time?
In this episode, I cover how you can utilise a custom ecommerce export along with dynamic product ads to achieve this. It's easier than you might think!
Watch the YouTube video version of this episode here.
rodbland.com
05/25/22 • 10 min
How to Setup Simple and Effective Facebook Ad Targeting
Ecom Business Hacks w/ Rod
05/11/22 • 6 min
When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught. But do they really work better?
In this episode, I cover the simple and effective targeting strategy that we use for all of our clients.
Watch the YouTube video version of this episode here.
05/11/22 • 6 min
Grow Your Business Step 2 - Increase Buying Frequency
Ecom Business Hacks w/ Rod
12/06/22 • 3 min
Step 2 (see below for all videos in the series) for growing any business is to increase how often customers buy from you over any time period (frequency).
In this episode, I cover some of the basics to help you improve buying frequency.
Watch the full video version on YouTube here.
https://rodbland.com
12/06/22 • 3 min
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FAQ
How many episodes does Ecom Business Hacks w/ Rod have?
Ecom Business Hacks w/ Rod currently has 24 episodes available.
What topics does Ecom Business Hacks w/ Rod cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Ecom Business Hacks w/ Rod?
The episode title 'Grow Your Business Step 1 - How to Get More Customers' is the most popular.
What is the average episode length on Ecom Business Hacks w/ Rod?
The average episode length on Ecom Business Hacks w/ Rod is 9 minutes.
How often are episodes of Ecom Business Hacks w/ Rod released?
Episodes of Ecom Business Hacks w/ Rod are typically released every 13 days, 20 hours.
When was the first episode of Ecom Business Hacks w/ Rod?
The first episode of Ecom Business Hacks w/ Rod was released on Jan 18, 2022.
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