Ecom Business Hacks w/ Rod
Rod Bland
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Top 10 Ecom Business Hacks w/ Rod Episodes
Goodpods has curated a list of the 10 best Ecom Business Hacks w/ Rod episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ecom Business Hacks w/ Rod for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ecom Business Hacks w/ Rod episode by adding your comments to the episode page.
Stop Throwing Away Your Best Ads
Ecom Business Hacks w/ Rod
08/11/22 • 16 min
Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend? I have!
In this episode, I show you how to create an effective grading system that can help you find your best ads so you spend less time making new ones (hint: they're not the ones you think they are).
A big shout out to the folks at @Common Thread Collective who first introduced me to most of the ideas presented in this video through their content and courses. Those guys rock.
Watch the full video version on YouTube here.
https://rodbland.com
Avoid These Catalog Sales Campaign Mistakes!
Ecom Business Hacks w/ Rod
07/06/22 • 6 min
Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to no maintenance in the long term.
In this episode, I cover a few pitfalls to watch out for when utilizing a Catalog Sales campaign with Dynamic Product Ads, and also talk about the new Meta Advantage+ creative option.
This episode was originally recorded for YouTube. Watch the video version.
How to Setup Simple and Effective Facebook Ad Targeting
Ecom Business Hacks w/ Rod
05/11/22 • 6 min
When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught. But do they really work better?
In this episode, I cover the simple and effective targeting strategy that we use for all of our clients.
Watch the YouTube video version of this episode here.
How Our Client Onboarding Process Works
Ecom Business Hacks w/ Rod
03/24/22 • 8 min
If you are considering starting with a new agency, or are an agency owner taking on clients, it's important that the onboarding process encompasses everything needed to start producing good advertising results as soon as possible.
In this video, I cover the process that we follow to onboard new clients to our agency. Enjoy!
Watch the original YouTube version here.
How to Build a Reach Ad Campaign From Scratch
Ecom Business Hacks w/ Rod
04/20/22 • 11 min
Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an alternative to, campaigns with the Conversions objective.
In this episode, I cover how to create a Facebook ad campaign with the Reach objective with examples that show how it's done in the classic ads manager interface, and the new ODAX interface.
Watch the original YouTube version of this episode here.
5 Critical Above-the-Fold Landing Page Elements
Ecom Business Hacks w/ Rod
06/17/22 • 8 min
Creating great ads will help you increase sales, but so many business owners ignore conversion rates. It's arguably the single biggest lever you can pull to make your business more profitable.
In this episode, I cover the 5 critical elements that every home page needs to maximize conversion rates.
This episode was originally recorded for YouTube. Watch the video version.
How to Make Your Ads Better With Info Labels
Ecom Business Hacks w/ Rod
07/20/22 • 5 min
Info labels are currently being rolled out as part of Meta's new Advantage+ Creative+ options.
In this episode, I cover what Info Labels are, how they work, and how you can add them to your Facebook ads and get better results.
Watch the full video version on YouTube here.
Which is Best - Conversions or Reach Objective?
Ecom Business Hacks w/ Rod
04/12/22 • 5 min
Should you run Facebook ad campaigns using the Conversions objective, or go with the ever-more-popular Reach objective?
In this episode, I break down the outcome from a recent client test that we ran using each different campaign type. The results may surprise you. Enjoy!
Watch the original YouTube video version here.
Is This the End of Facebook Ads? (Detailed Targeting Options Gone)
Ecom Business Hacks w/ Rod
03/08/22 • 12 min
Welcome to the Ecom Business Hacks podcast.
Facebook warned us back in November 2021 that many of their detailed targeting options would be removed from the Facebook ads platform. That day has now come, but does this mean that it's no longer viable to advertise on Facebook?
In this video, I cover the implications of these changes and a handful of other ways to target your preferred audience.
Visit https://youtu.be/P4SaZwEK2Pw for the video version.
Grow Your Business Step 1 - How to Get More Customers
Ecom Business Hacks w/ Rod
10/19/22 • 3 min
Step one for growing any business is to increase how many customers you are acquiring. The formula is Leads x Conversion Rate = Customers.
In this episode, I cover some of the basics to help you acquire more customers.
Watch the full video version on YouTube here.
https://rodbland.com
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FAQ
How many episodes does Ecom Business Hacks w/ Rod have?
Ecom Business Hacks w/ Rod currently has 24 episodes available.
What topics does Ecom Business Hacks w/ Rod cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Ecom Business Hacks w/ Rod?
The episode title 'Grow Your Business Step 1 - How to Get More Customers' is the most popular.
What is the average episode length on Ecom Business Hacks w/ Rod?
The average episode length on Ecom Business Hacks w/ Rod is 9 minutes.
How often are episodes of Ecom Business Hacks w/ Rod released?
Episodes of Ecom Business Hacks w/ Rod are typically released every 13 days, 20 hours.
When was the first episode of Ecom Business Hacks w/ Rod?
The first episode of Ecom Business Hacks w/ Rod was released on Jan 18, 2022.
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