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DNA Of Purpose - Linda Cruse: Leading on the Frontline - Radical Acts Of Purpose From The World's Danger Zone

Linda Cruse: Leading on the Frontline - Radical Acts Of Purpose From The World's Danger Zone

DNA Of Purpose
Today's guest is the incredible Linda Cruse. She is a woman who has made a clear and conscious decision to make her ‘earth walk’ count in every moment of every day. Linda is a frontline humanitarian, leadership expert and author of ‘Leading on the Frontline – Remarkable stories and essential leadership lessons from the world's danger zones. She is also the founder of an incredible initiative called Race For Good A Global Youth League that mobilises students to engage in high-impact learning and develop practical problem-solving skills as they tackle real-life critical issues.Linda has worked alongside some of the world’s most influential figures including HH The Dalai Lama, Sir Richard Branson and HRH The Prince of Wales, and with companies, foundations and universities including GSK, Virgin Unite, Cadbury, Rabobank, KPMG, Merrill Lynch, the World Bank.Linda’s journey into creating a purposeful life by design, began in 1996 when she was a stressed-out mum working in a job she hated. She was driving along a motorway in the middle of the night when she suffered temporary blindness. This terrifying episode led to a blinding insight: what is the point of living if life has no point? Determined to make a difference, Linda started a new life. This was the start of a scary, lonely, but always emotionally fulfilling job: teaching skills and bringing aid – and, above all, love – to war-torn refugees, the poverty-stricken and the victims of disaster.The essence of Linda's message is what she calls “A Hand Up not A Hand Out”. She would far rather empower people and communities to create sustainable change by leveraging partnerships with groups of highly successful individuals – typically senior executives in global corporations, successful entrepreneurs – taking them to some of the remotest parts of the world where communities struggle to either overcome natural, or man-made, disasters or to make the most of their existing resources. The idea is that so much more can be achieved with innovative minds solving problems, as opposed to only handing over the dollars.When I talk about being on the front line of purposeful living, Linda has faced death on more than one occasion but she has never given up on her mission. Her ultimate aim is to inspire others to do what they can. And on that note, I have no doubt that this episode will inspire you to not only reach for your pocket in supporting causes you are passionate about but to use your head and your heart to be an active participant in the change that you seek. Welcome to the DNA Of Purpose Podcast.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

11/27/21 • 67 min

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