DNA Of Purpose Podcast

Welcome to another episode of The DNA Of Purpose Podcast.For those of you who have been following this podcast for quite some time, you would know that I have been on a mission since day one to unpack purpose from every perspective possible, and 87 episodes in I think it is fair to say that I have done exactly that. Nonetheless, there is one perspective that I have left uncharted until today and one of the reasons for that is because only a handful of human beings have had the privilege of seeing themselves and the world from space or more specifically from Saturn.Today, I am feeling incredibly honoured to interview not only a globally renowned planetary scientist but also an extraordinary human who through both trial and transformation has pathed the way for women all over the world to pursue careers in science and technology. She has worked alongside revolutionary scientists such as Carl Sagan, with whom she collaborated on the world-famous Pale Blue Dot image of Earth taken in 1990, and her name is synonymous with the planet Saturn and the travels thereof the Cassini spacecraft from 2004 to 2017. In 2012 she was named one of the 25 most influential people in space by Time magazine, and this is only one of many accolades.Her name is Carolyn Porco and she is an American planetary scientist who is renowned for exploring the outer Solar System, beginning with her imaging work on the Voyager missions to Jupiter, Saturn, Uranus and Neptune in the 1980s. She also led the imaging science team on NASA’s Cassini mission in orbit around Saturn. This was a monumental moment for women in science and one for women of influence. The kind that ignites human progress.Carolyn was also the founder of The Day the Earth Smiled,a first-of-its-kind event held in 2013, during which the Cassini spacecraft slipped into Saturn's shadow and turned to image the planet, seven of its moons, its main rings -- and, in the background, our home planet, Earth, while people the world over celebrated. This image was not only a personal reprise of the original Pale Blue Dot, which she dedicated to her colleague Sagan [https://youtu.be/fzdkzkfGnko], but one that enabled all of humanity to see ourselves through the vastness of space, feel connected to each other and all of life on Earth, and appreciate the significance of our own existence and the place to which we belong.In today's conversation, Carolyn and I traverse through so many layers of understanding the universe from a scientific perspective but also understanding ourselves at a deeper level through the eyes of space. Carolyn is a scientist first, and thus honours her research as sacred, yet at the same time, her insights and wisdom are full of soul. And while it may seem obvious to think a woman who has spent a lifetime observing the wonder of space would be the first to advocate human inhabitants in space, the exact opposite is true. In her words when it comes to Earth, there is no planet B. We must care for our home.So without further delay, I am beyond privileged to introduce you to today's guests. The one and only Carolyn Porco.Social Media:Twitter - @carolynporcoFacebook: carolynporcoWebsites:http://carolynporco.comhttp://ciclops.orgIf you would like updates on upcoming episodes as they are released in addition to good news posts from the world of science and technology please follow along at our instagram page which @dnaofpurposepodcast or sign up to our newsletter at futurecrunch.com. You can also download our brand new E-book on the Great Transformation. https://futurecrun.ch/the-great-transformation-ebook

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This week an old friend of mine who I haven't seen for many years just happened to be in town and dropped into our recording studio. His name is Yossi Ghinsberg, and he is someone who has professionally and personally influenced my life through his insights, ideas, inspirations and even more significantly through the sheer gravity of his presence as one of the world's most powerful storytellers. And trust me when I say this...his story, just like his spirit, is the size of the Amazon.Yossi’s story began when at the age of 21 he decided to embark on an adventure into In the midst of the uncharted Amazon. After losing his three companions, he faced the jungle alone where for three harrowing weeks he battled to survive against all odds.Yossi was saved by a tribe in Amazon, and ever since that moment he has shared his story all over the world as an internationally recognized keynote speaker, and as the author of the international best-seller ‘Jungle’. Yossi’s story is also one that today still plays out on the silver screen with 'Jungle' amongst one of the most-watched movies on Netflix and Amazon Prime in various territories around the world. In the movie, Daniel Radcliffe (aka Harry Potter) plays Yossi.Ten years after his ordeal Yossi returned to the Amazon and made it his home. Working with indigenous forest dwellers for three years they built Cha-la-lan, a model eco-tourism village. Today, he also hosts adventures into the wilderness to walk with others in supporting them to ignite personal transformations that lead to more purposeful lives. If you check out Yossi’s Instagram you can find more information on that. I have included the handles in the show notes.Yossi's insights, ideas, inspirations and even more significantly the sheer gravity of his presence as one of the world's most powerful storytellers is the reason why I am so excited about today's interview. He has an innate ability to flip paradigms and shift mindsets, and he is deeply passionate about celebrating the natural world. He is grounded in the idea that the world is endlessly abundant, and that life itself is indistinguishable from magic.Some of the topics we explore in today's episode include.

• The emergence of technology and how that will fundamentally influence what it means to be human.
• We explore universal narratives (such as religion as one example) in order to understand how these stories have in fact disconnected us from the deeper truth - that we are nature. We do not sit above it, or separate from it.
• We explore the power of primal human instinct and body intelligence.
• We unpack how purpose plays out when there is no other choice.
• We also look at why and how we must pursue our gifts in the world, and given Yossi is someone who has nearly drowned twice, faced a jaguar head-on, caught snakes with his bare hands and nearly starved to death amongst other things, he does not speak these words lightly.

So without further delay: Strap yourself in, because we are about to go on a wild adventure with one of the world's greatest thinkers and storytellers. The one and only Yossi Ghinsberg.https://www.yossighinsberg.com/Instagram: https://www.instagram.com/yossi_ghinsberg/

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Today’s guest is Parag Khanna and he is a leading global strategy advisor, world traveller, and best-selling author. Well, actually he is the author of seven books. He is the Founder & Managing Partner of FutureMap, a data and scenario-based strategic advisory firm based out of Singapore.When it comes to full-stack humans, Parag is the real deal. He was named one of Esquire’s “75 Most Influential People of the 21st Century,” and featured in WIRED magazine’s “Smart List.” Parag holds a PhD from the London School of Economics, and a Bachelors and Masters degree from the School of Foreign Service at Georgetown University. He has travelled to nearly 150 countries and is a Young Global Leader of the World Economic Forum. Impressive right....but one of the most impressive things from my perspective is Parag is kind, wise and so generous in translating a future the rest of us are yet to see. It was a joy to speak with him.Parag's newest book is MOVE: The Forces Uprooting Us (2021) and that will be the focus of today's conversation. This is a compelling look at the powerful global forces that will cause billions of us to move geographically over the next decades, ushering in an era of radical change.In the 60,000 years since people began colonizing the continents, a recurring feature of human civilization has been mobility—the ever-constant search for resources and stability. Seismic global events—wars and genocides, revolutions and pandemics—have only accelerated the process. The map of humanity isn’t settled—not now, not ever.So without further delay let's get ready to MOVE. Welcome to the DNA Of Purpose Podcast.

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Welcome to another episode of the DNA Of Purpose Podcast, and the last episode for 2021. A year that has been defined by a way of thinking that we at Future Crunch call the Adaptability Quotient. With that in mind, I want to share a few words that sum a year of Adaptability for Future Crunch.This has been a year where life has happened, in all its ups and downs, and through it all, every single one of us, did what we do best. We adapted, gained survival skills, expanded our horizons, and harnessed the strength to overcome one of the greatest challenges of our time. We grew in our pursuit to live a purposeful life lined with meaning.We acknowledged that with the full force of the outside world, just how lucky we are to be here, and to have the chance to experience life, in all of its nuances, all of its unfairness, all of its beauty.We accepted that none of us know what's coming next, and yet we had the ability to face it. To transform it into something that’s of benefit for people, and our planet. That it was an opportunity to grow ourselves, our business... and perhaps even learn to love both the science and magic of change.As we move forward we have so many reasons to be excited - it doesn’t matter where you start - embracing the amateur mindset, realising our opinion has room to evolve, or just remembering - that we are remarkable, and we are built for this. This is in our DNA. We are never too old, and we are never too young, to set out on an adventure, to try one new thing.Overall in 2022, We have it in us, to be stronger, smarter and kinder. So Let’s do it better this time around. Let's keep stepping into our purpose acknowledging that if we are ever lost in this complex and crazy, just remember this one thing: collaboration always trumps genius!I know that for me this podcast would not be possible without the power of collaboration, and today's guest is another partner in purpose, I am proud to introduce.His name is Thomas Kolster and he is a marketing activist on a mission to make business put people and the planet first. Thomas is the founder and director of The Goodvertising Agency, and one of the pioneers in shaping brands for good. He’s an internationally recognised keynote speaker who’s appeared in more than 70 countries at events like TEDx, SXSW, D&AD & Sustainable Brands; and is a columnist for the Guardian, Adweek, The Drum and several other publications, as well as regularly judging at international award shows such as Cannes Lions and D&AD.Today we will be talking about Thomas’s latest book which is called The Hero Trap. In the book, Thomas takes a hatchet to his earlier beliefs and warns brands about purpose: The essence of the book's message is that purpose is not a promotional stunt and the brand is never the hero. Purpose is all about the people, and the people are the DNA Of Purpose. This is why we need to put the people first, and make them the hero. From there a brand can build purpose. His belief is that a large majority of brands get stuck in what he calls the hero trap.Thomas believes that brands need to focus on the promise of transformation. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your brand, changing behaviours at scale and unlocking sustainable growth that benefits all. Thomas heralds the beginning of a new post-purpose era, where brands will be seen as villains if they don’t put people’s dreams, aspirations and creativity first.Before signing off, we will be on air on Wednesday the 13th of January, by which time I will be a married lady and coming back to the podcast Mrs Rebecca Maklad. New year, a new era and a year that I hope is the best one yet. I wish all of you a merry Christmas and a wonderful holiday season full of love, light and happiness. Love from me and the team at Future Crunch.Welcome to the last episode of the DNA Of Purpose Podcast for 2021!

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Today's guest is the incredible Linda Cruse. She is a woman who has made a clear and conscious decision to make her ‘earth walk’ count in every moment of every day. Linda is a frontline humanitarian, leadership expert and author of ‘Leading on the Frontline – Remarkable stories and essential leadership lessons from the world's danger zones. She is also the founder of an incredible initiative called Race For Good A Global Youth League that mobilises students to engage in high-impact learning and develop practical problem-solving skills as they tackle real-life critical issues.Linda has worked alongside some of the world’s most influential figures including HH The Dalai Lama, Sir Richard Branson and HRH The Prince of Wales, and with companies, foundations and universities including GSK, Virgin Unite, Cadbury, Rabobank, KPMG, Merrill Lynch, the World Bank.Linda’s journey into creating a purposeful life by design, began in 1996 when she was a stressed-out mum working in a job she hated. She was driving along a motorway in the middle of the night when she suffered temporary blindness. This terrifying episode led to a blinding insight: what is the point of living if life has no point? Determined to make a difference, Linda started a new life. This was the start of a scary, lonely, but always emotionally fulfilling job: teaching skills and bringing aid – and, above all, love – to war-torn refugees, the poverty-stricken and the victims of disaster.The essence of Linda's message is what she calls “A Hand Up not A Hand Out”. She would far rather empower people and communities to create sustainable change by leveraging partnerships with groups of highly successful individuals – typically senior executives in global corporations, successful entrepreneurs – taking them to some of the remotest parts of the world where communities struggle to either overcome natural, or man-made, disasters or to make the most of their existing resources. The idea is that so much more can be achieved with innovative minds solving problems, as opposed to only handing over the dollars.When I talk about being on the front line of purposeful living, Linda has faced death on more than one occasion but she has never given up on her mission. Her ultimate aim is to inspire others to do what they can. And on that note, I have no doubt that this episode will inspire you to not only reach for your pocket in supporting causes you are passionate about but to use your head and your heart to be an active participant in the change that you seek. Welcome to the DNA Of Purpose Podcast.

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