DigitALI Savvy Podcast

In this episode, we will cover a hefty topic that's difficult to cover in just one episode. What is digital marketing, what does it refer to, and what is considered digital marketing?
Typically, the concept of digital marketing is incorrectly entwined with the concept of internet marketing. This is similar to the square and the rectangle. A square is a rectangle, but a rectangle isn't a square. Internet marketing is a type of digital marketing, but digital marketing is more than internet marketing.
This episode will show you how immense digital marketing really is, and I think that each of you will likely have a lot of questions.
Enjoy this episode and don’t forget to subscribe!

In this episode, we will be talking about topics related to where and how to learn digital marketing, what are available resources for it, and whether it can be learned independently.
Sources mentioned in this episode:
Courses:
1. Google Ads Academy
https://landing.google.com/academyforads/#?modal_active=none
2. Facebook Blueprint
https://www.facebook.com/blueprint
3. Facebook Courses from Elite Marketing
http://elitemarketer.org
Podcasts:
1. Perpetual traffic
https://itunes.apple.com/us/podcast/id1022441491
2. Social Media Marketing podcast
https://itunes.apple.com/us/podcast/id549899114
3. Social Media Marketing Talk Show
https://itunes.apple.com/us/podcast/id1260066861
4. The Paid Search Podcast
https://itunes.apple.com/us/podcast/id1097687350
Book of this episode:
Influence: The Psychology of Persuasion by Robert B. Cialdini
https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

In this episode we will cover:
1. What is the profession of Digital Marketing Specialist?
2. What types of Digital Marketers exists.
3. What is the responsibility of Digital Marketing Specialist in the company
4. Which direction to choose in Digital Marketer Profession

Welcome to DigitALI Savvy podcast!
The program, which aimed to show what Digital marketing is, how can you increase your expertise in Digital marketing and what to do to become number one in it.
This is the introduction episode, and in this episode, we will talk about reasons I decided to start this podcast, as well as topics which we will cover in our program.
The topics we are going to cover in our programme:
1. First of all, we will be speaking about Digital marketing itself. We will speak about what really digital marketing is. We will cover different aspects of digital marketing and will approach it from various angles.
2. Classic marketing. We will also be speaking about marketing, as the term Digital marketing has 2 keywords. One of them is Digital, the other one is marketing. I am convinced that decent digital marketer should have fundamental knowledge in marketing. We will cover classical marketing topics like Marketing mix, sales funnels, behaviour marketing and etc. And for sure we will talk about all of those things from the digital perspective.
3. Facebook ads and google ads. And finally, we will talk about my two favourite topics, which are my core expertise as of now - it’s google and facebook ads. I am gonna share with you various topics, ranging from elementary basic things up to advanced tips and tricks in those powerful platforms. I will also share with you the latest updates from Google and Facebook, as they are constantly evolving things.
4. Apart from all of that, I will cover a lot of topics about digital marketers, what you need to know to become a DM, what kind of skills should you have for it. We will speak about both the hard and soft skills needed for DM.
Who it will be interesting for:
This program will be very helpful for different categories of listeners:
- those who just started their way of digital marketer;
- advanced marketers who have more than 3 or 5 or more years experience in DM;
- classical marketers or managers who wanna know how to build their marketing strategies in the new digital marketing era and want to know what their marketing team does;
- business owners so that let them know how to develop their businesses from the DM perspective.