Digital Signage Done Right

10 Digital Signage Tips in Under 10 Minutes
EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc.

As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes of your time to improve your visual communications?

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Get more advice in our free Masterclass Guide on Digital Signage Communications Planning

Why Your Business Needs a Digital Signage System
EPISODE 103 | Guest: Debbie DeWitt, marketing communications manager for Visix

No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their productivity and further your business goals. This is just as true with a hybrid workplace as it is for someplace where everyone is on site all the time.

In this episode, we talk about how digital signage can help unify a disparate workforce, enhancing their interactions with your company and reminding them that they’re still part of a team.

Explore the difference between business digital signage and retail signage
- Hear different benefits for different sized organizations
- Learn how to include remote workers
- Understand how localization makes your content relevant
- Discover how simple managing a digital signage system can be

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For more ideas, get our free white paper: Employee Engagement in the Digital Workplace

9 Quick Digital Design Tips

EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix

Whether you’re designing for digital signage software, PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics to break through to your audience. In addition to good graphic design, you need to understand your audience and the context of your messaging to communicate effectively.

In this episode, we give you nine practical digital design tips you can start using today to attract more viewers, engage them longer and ensure your communications are motivating them to act.

Understand how knowing your endpoint resolution is crucial

Explore six basic design principles (contrast, colors, fonts, etc.)

Learn to organize visual information for more impact

Hear how colorblindness, eye strain and ADA guidelines affect designs

Discover multiple ways to get your audience to interact and provide feedback

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Download our handy infographic to take these tips with you.

Digital Signs for Hotels & Hospitality

EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix

Digital signs for hotels and other hospitality venues are the most efficient way to communicate large amounts of timely information to visitors in an environment that’s constantly changing. Anything from wayfinding to advertising and even flight information can be updated quickly and easily on screens to give people the best guest experience possible.

And today it’s even easier to use this technology. Cloud-hosted options mean no more server rooms, and events and other feeds can be pulled from elsewhere to populate displays with eye-catching content that people want to see. Weather, alerts and other streams can all be automated to save your staff time and free them up for more personalized guest service.

• Hear examples of how digital signs are being used by hotels
• Discover how seamless it is to integrate with scheduling systems
• Explore interactive wayfinding, emergency alerts and other content ideas
• Understand the power of under-the-hood analytics
• Learn how cloud solutions and third-party content can streamline system management

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For more information, download our free white paper: Maximize the Guest Experience with Digital Signage for Hotels and Resorts

6 Growing Content Trends for Digital Signage

EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix

Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software. To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it.

In this episode, Ellyce Kelly walks us through six of the digital signage content trends we’re seeing. Get practical tips for new and expanded content to bring your messaging in line with current tastes.

Understand why keeping up with content trends is important

Learn about purpose-led and people-first communications

Get tips on why and how to produce video snippets

Explore increased data visualizations and interactivity

Consider alerts as part of your content strategy

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Get more content trends and ideas in our Masterclass Guide 3: Digital Signage Content here