From Coffee to Content: Boost Your Marketing Strategy with Keegan Carthy

03/27/24 • 24 min

Join host Brett Deister as he engages in an insightful conversation with Keigan Carthy, founder and vision manager of a digital marketing firm specializing in content solutions for B2B, SEO, and PPC for local businesses. The episode emphasizes the growing significance of short form content and storytelling in content marketing, highlighting how brands can effectively connect with their audiences. Keigan shares valuable strategies for leveraging video content and social media platforms to enhance marketing efforts, while also discussing the importance of understanding the "why" behind a brand's message. Additionally, the duo explores emerging trends for 2024, including the rising popularity of podcasts and interactive content. Grab your coffee and get ready to discover actionable insights that can elevate your content marketing strategy.

Takeaways:

Short form content is essential for storytelling and engaging customers in 2023 and beyond.
Understanding your business's 'why' is crucial for differentiating from competitors in crowded markets.
Utilizing a dollar-a-day strategy for social media boosts visibility to your ideal audience.
Creating compelling video content requires a clear framework of hook, body, and call to action.
Retargeting ads and value-driven content are key to converting viewers into paying customers.
Podcasts remain an underutilized medium for building authentic connections with audiences in marketing.

Companies mentioned in this episode:

Invisible People
Habitat for Humanity
Dennis Yu
Jake Paul
Rudy Mauer
Lauren Tickner

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!

👕 Check out our merch: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!

Takeaways:

Short form content is essential for storytelling and engaging customers in 2023 and beyond.
Understanding your business's 'why' is crucial for differentiating from competitors in crowded markets.
Utilizing a dollar-a-day strategy for social media boosts visibility to your ideal audience.
Creating compelling video content requires a clear framework of hook, body, and call to action.
Retargeting ads and value-driven content are key to converting viewers into paying customers.
Podcasts remain an underutilized medium for building authentic connections with audiences in marketing.

Companies mentioned in this episode:

Invisible People
Habitat for Humanity
Dennis Yu
Jake Paul
Rudy Mauer
Lauren Tickner

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!

👕 Check out our merch: www.digitalcafe.store

Previous Episode

Brewing Success: How AI Tools Can Transform Your Marketing Strategy

Welcome to another steaming-hot episode of "Digital Coffee: Marketing Brew." Jonathan Green joins us to discuss the practical applications of AI tools like Bard, Claude, Perplexity, and ChatGPT, emphasizing their potential to streamline marketing tasks and enhance efficiency. Discover how AI can revolutionize research, content generation, and social media management, while also learning the critical importance of human oversight to mitigate risks associated with automation. Jonathan also shares insights on how to navigate the evolving landscape of AI applications and highlights the affordability of OpenAI's services, making it easier for entrepreneurs to adopt these technologies. Plus, he offers a free master prompt for those eager to dive into the world of AI, ensuring you don’t miss out on this valuable resource for boosting your business.

Takeaways:

AI tools like ChatGPT can significantly enhance efficiency in marketing and PR tasks.
It's crucial for marketers to maintain oversight when using AI to avoid errors.
Trying different AI platforms like Bard, Claude, and Perplexity can optimize your workflow.
Jonathan emphasizes the importance of human involvement in AI-generated content for quality.
Investing time in learning AI tools can yield substantial time savings in daily tasks.
AI isn't a replacement for human skills; it accelerates and enhances existing abilities.

Companies mentioned in this episode:

OpenAI
Claude
Perplexity
Google
Microsoft
Facebook
Riverside
Squadcast
Descript
Opus

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!

👕 Check out our merch: www.digitalcafe.store

Next Episode

The Perfect Blend: Choosing the Right Social Media Platforms for Your Business

Julia Pearson joins Brett Deister to discuss the crucial elements of selecting the right mix of social media platforms for businesses, emphasizing the power of LinkedIn for lead generation while effectively repurposing content across other networks. They delve into the importance of maintaining a creative edge in marketing by leveraging tools like Canva Pro and CapCut, which streamline the content creation process. Julia shares her go-to toolkit that includes free schedulers and classic Google Sheets for efficient organization, helping marketers avoid burnout in their busy schedules. The conversation highlights the significance of investing time wisely and the benefits of delegating tasks to enhance productivity. With insights on creating engaging content and the evolving landscape of digital marketing, this episode offers valuable strategies for marketers looking to optimize their social media efforts.

Takeaways:

When selecting social media platforms, focus on LinkedIn for leads and engagement.
Content repurposing is essential; leverage tools like Canva and CapCut for efficiency.
Burnout is a common challenge for marketers; prioritize what aligns with your values.
Using lead-generating ads alongside organic content can create a vibrant social presence.
Free tools and schedulers are vital for DIY marketers to manage their time effectively.
The human touch in AI-generated content is crucial for maintaining authenticity and connection.

Links referenced in this episode:

Companies mentioned in this episode:

Starbucks
Meta
Canva
CapCut
Google

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!

👕 Check out our merch: www.digitalcafe.store

Digital Coffee: Marketing Brew - From Coffee to Content: Boost Your Marketing Strategy with Keegan Carthy

Transcript

Brett00:00:15.449

And welcome to a new episode of Digital Coffee Marketing Brew, and I'm your host, Brett.

Brett00:00:21.085

Er and this wig are gonna be talking about, mostly about content marketing, a little bit about ai, because it's always on top of mind to everybody how to use the dang thing, but also video content, local SEO, not not the big SEO, but the local one. So much more. But with me, I have Keegan with me, and he is the fo