Make that app clap

Explicit content warning

05/09/24 • 17 min

In this insightful episode of DTH The Podcast, hosts Cyd and David delve into the multifaceted challenges and rewards of podcasting, particularly focusing on the technological demands and modern marketing strategies necessary for success. They discuss the labor-intensive nature of podcast production and explore the potential of transitioning to simpler, more direct forms of content creation, like reality shows.

The conversation shifts to the concerns surrounding technological advancements and the pressures of maintaining an engaging online presence across various platforms. Cyd and David also highlight the evolution of personal branding and client interaction in the hairdressing industry, emphasizing the shift from traditional websites to more dynamic, bespoke apps.

Drawing from personal experiences and current trends, they introduce an innovative solution for salon owners and hairdressers—creating personalized apps to enhance client engagement without the noise and clutter of broader social media platforms. They argue that such apps not only streamline client communication and service provision but also significantly enhance the value of a salon business, making it a more lucrative venture when the time comes to sell.

This episode is a must-listen for salon professionals and anyone interested in leveraging technology to enhance direct consumer relationships and business efficiency.

This episode is a must-listen for salon professionals and anyone interested in leveraging technology to enhance direct consumer relationships and business efficiency.

Previous Episode

The Myth of success

Hosts David and Cyd delve into a critical discussion about the widespread misconception that everyone can achieve wealth and success through the conventional measures, such as owning a business and making substantial financial gains. David shares a pivotal encounter from an astrology class that questioned the very foundation of the notion that everyone is destined for monetary success and opens up the conversation about the pressures of societal expectations.

The hosts discuss the differing results among individuals despite having similar resources, highlighting that success might require intrinsic qualities that not all possess. They argue that while coaching and educational programs can provide guidance, they cannot instill the fundamental drivers of success such as resilience, passion, and an innate desire that some may lack.

Through their dynamic conversation, David and Cyd challenge listeners to reflect on what success really means and whether the paths we follow truly align with our inner capabilities and desires. They underscore that while education and external guidance are invaluable, the core components of success must already reside within an individual.

Next Episode

Are you lost or are you found?

Are You Lost or Are You Found," hosts David and Cyd delve into the complex issue of crowdsourcing in the business world, particularly within the hairdressing industry. They discuss the pitfalls of comparing oneself to others and seeking easy solutions without considering unique circumstances or needs. The conversation highlights the differences between coaching and consulting, emphasizing the tailored advice consultants provide versus the support and accountability coaches offer. The episode also explores the challenges hairdressers face when transitioning to salon owners without adequate leadership or business training. David and Cyd stress the importance of understanding and implementing business advice with nuance, and encourage listeners to think critically rather than blindly following trends or advice, thereby fostering a more individualized and effective approach to business strategy.