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Design Talk - Università Milano Bicocca, Case History RiFRA, intervento di Matteo Rivolta.

Università Milano Bicocca, Case History RiFRA, intervento di Matteo Rivolta.

Design Talk

10/14/17 • 52 min

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Matteo Rivolta di RiFRA è stato invitato dall’Università di Milano Bicocca, facoltà di Economia e Commercio, per tenere una lezione sul Case History RiFRA, e lo sviluppo che l’azienda ha avuto negli ultimi anni.
Sommario della lezione:
0:04 Introduzione
3:34 I 6 principi della crescita
4:13 1 - Ristrutturazione interna
11:31 2 - Posizionamento e Branding
23:12 Rebranding di RiFRA creato da Ries&Ries ad Atlanta, GA.
27:27 3 - Marketing Strategico
30:34 4 - Public Relations
36:59 5 - Marketing Operativo
50:46 6 - Vendita
52:08 Fonti e letture consigliate; Conclusioni.
Iscriviti alla Newsletter per ricevere contenuti di qualità: http://rifra.com/en/newsletter.aspx
Sito: http://www.rifra.com
Facebook: https://www.facebook.com/RifraMilano
Blog: http://blog.rifra.com
Instagram: https://www.instagram.com/riframilano/

10/14/17 • 52 min

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