Design on Purpose

It’s been 3 years since our first podcast. So much has happened in the world since we first released an episode. In this episode we give an update on what we have been doing the last three years, how we have adapted our business and managed change and the challenge of running business through a global pandemic.

---

Follow Design on Purpose Podcast

TikTok: http://www.tiktok.com/@designonpurpose

Instagram: https://www.instagram.com/designonpurpose/

www.wordplaystudio.com

Self love is the first WordPlay Studio value. If you can’t take care of yourself, you can’t be at your full potential and be the best service to others. We talk about the importance of self love especially when being a business owner. This is even more important to be aware of in the crazy world in which we are currently living! We talk about our own experience, mistakes we have made and tools and tips for creating boundaries around self care.

Designing purpose statements with organisations is a core part of the work we do in designing engaging brands. It sets the framework for building a meaningful brand. Purpose is the core of business, it is the first step in designing your overall business strategy. In this episode we talk about Purpose, why it’s important to have a purpose statement and how it builds the foundation for building a solid business strategy.

You’ve probably heard the hype around NFTs, but what is the real potential of this emerging technology?

In this episode Rix and Tom go beyond the common misinterpretation of NFTs being extraordinarily priced JPGS - and out into the future where NFTs play a vital role in evolving how we as humans interact online.

How often do you put aside working ON your business because you are caught in a cycle of working IN the business? Making time to step outside your day to day and gain fresh perspective is one of the most powerful things you can do as an organisation.

In this episode Rix and Tom share the powerful act of taking sabbaticals and their experience of how sabbaticals have become a powerful tool in sharpening core strategy, vision and perspective. In this episode you will also hear how WordPlay Studio creates the environment for sabbaticals, how they are planned and how they allow for big ideas and insights to emerge.

How often do you miss opportunities because you are so caught in making something perfect that you miss the boat?

In this episode we explore this important axiom and how we work in short, sharp intensive iterations with feedback loops and let go of work early on. We share our hard lessons as self confessed perfectionists and explain how embracing imperfection leads to better design.

We caught our first NFT! 🎣

In this episode we share our fishing tale of how we caught the freshest of Cray, The Emerald Loyal Lobster from Gary Vee’s 'Vee Friends, Series 2.' We were not going to be missing out on this one!

We share why the lobster has become an important symbol of transformation and growth and why this loveable crustacean has become our company totem. It means a lot for us to have collected this incredible treasure and brought the lobster home to its true home, The WordPlay Studio Lobster Shack. We will be holding onto this catch!

We go deep on the MG Taylor Axiom, “You can’t get there from here but you can get here from there”. This axiom inspires thought on how we approach designing the path to a possible future. It’s about going over there, to the future, creating it and then designing the way to bring a little bit more of there here each day. We talk about the potential of humanity to meet and participate in dreaming the dream to design our future rather than leaving it in the hands of others who may have a very different take on what our future becomes.

The concept and execution of brand has certainly changed in the last decade. In this episode we explore the meaning of brand in the current context. What a brand means today and how to create an authentic brand that will have longevity and inspire company culture.