Che Douglas of Booking.com: Leading a transformation

Che Douglas led the transformation of the design team at The Wall Street Journal, from a service-based organization to a strategic component of an embedded Engineering, Product and Design (EPD) structure. We chat with Che, who is now VP of Design at Booking.com, about how he got the right people involved to transform their design organization and spread design throughout the company. Che discusses the use of design sprints and how he showed the value of design to the organization through some of the team's key initiatives.

Takeaways:

• How the design team can best collaborate with key partners
• Showing the value of design with a direct impact on the bottom line
• Going beyond defensiveness and being open to critique