goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Deliverability Defined - How to Serve Multiple Audience Types

How to Serve Multiple Audience Types

Deliverability Defined

As we evolve as creators, it’s inevitable that our audiences evolve with us. If you find yourself serving multiple audiences, deciding which audience to speak to and when can feel like an impossible task that inevitably isolates one fan base or another. Unfortunately, with most mediums, creators must choose.

In this episode, Alyssa and Melissa answer the question, how do you create for multiple audiences? Because this is Deliverability Defined, email is always the answer. And while email has many superpowers, audience segmentation is possibly the most undervalued. Whether your audience is made up of both parents and teachers or dog owners and cat lovers, here’s how to embrace them all while keeping it personal.

Key Takeaways

  • [08:08] - Social media will inevitably be filled with clutter you don’t care about. Email allows us to subscribe to only the content we’re interested in.
  • [13:33] - Before you segment subscribers, you have to learn about them. Start by asking questions through a welcome sequence.
  • [16:23] - Don’t feel weird asking people for information. We underestimate how much people enjoy talking about themselves.
  • [18:02] - Segmentation isn’t permanent. As you start sending content, you can combine your lists when content is relevant to multiple audiences.
  • [19:00] - Having multiple audiences via email can lead to multiple business opportunities.
  • [19:35] - Gathering subscriber information at signup is more upfront work, but it makes your life much easier down the line. Build the system, don’t be the system.

Quotes

[07:00] - “I think it’s easy to overlook that there are people in your audience who are different.” ~ @mel_lambert_

[11:25] - “Email is so unique in the way that you can have all of your audience together in one place, but send them completely different emails.” ~ @alyssa_dulin

[16:23) - “People underestimate how much people want to share about themselves. It’s definitely an art to learn to listen and ask people questions that get them excited about themselves, but once you do, people are willing to share a lot. And I don’t mean that in a weird way, it just creates that deeper connection with your audience.” ~ @mel_lambert_

Links

Connect with our hosts

Stay in touch

Try ConvertKit's deliverability in action

It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.

12/14/21 • 22 min

plus icon
Not bookmarked icon
Share icon

Episode Comments

0.0

out of 5

Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey Icon
Star filled grey Icon

No ratings yet

Star iconStar iconStar iconStar iconStar icon

eg., What part of this podcast did you like? Ask a question to the host or other listeners...

Post

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

Copy