#10: Laura Belgray | Crushing Crappy Copy (One Word at a Time)
Deconstructing Success with Chris Winfield10/05/16 • 67 min
Laura Belgray does two "main things" with her (brilliantly named) business Talking Shrimp:
- She helps TV networks (like Bravo, NBC, Comedy Central, and many more) come up with the words that make people want to watch their shows.
- And she helps small businesses and entrepreneurs, like you, find the words that make buyers go bananas.
And she does two "main things" (actually it was a lot more than two but I'm trying to do something here) in this interview with me today:
- Helped me to understand things about writing and copy that I never could have imagined before.
- And...made me laugh. A lot.
Win-Win.
In this interview Laura walks us through her journey from fact-checking & research to writing ad copy for major magazines to crafting award-winning promos for TV networks to...
Starting her own company...and the ups & downs, bumps & bruises, wins & losses...and all of the life-lessons she learned along the way.
Some of the big things you’ll learn from Laura in this "so good it hurts" interview are:
- The reason she “lies” to her calendar...and how this technique helps her stay productive.
- Why Laura was happy she didn’t know any of the “rules” when she started her company.
- The simple framework that will help you write better immediately, even if they aren’t a “writer”.
- Why “good copy isn’t just about moving products, it’s about moving people”...and how to tap into this.
- How to quiet your inner critic...and prevent your “hyper-critical self judgement” from stopping you from doing something amazing!
- And so much more...
We'll cover all of that (and a lot more) in this exclusive interview with Laura Belgray in Episode #10!
Thank you SO much for checking out the Deconstructing Success show. Two quick things before you go.. Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button. And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us! Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at http://chriswinfield.com/podcast That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!
10/05/16 • 67 min
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