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Decoding Sales

Peter & Alex

A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.

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Top 10 Decoding Sales Episodes

Best episodes ranked by Goodpods Users most listened

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08/15/22 • 39 min

High inflation, negative GDP - possible recession? It doesn't matter what you call it, it matters what you DO. In this episode:
👀 Peter shares his view of the state of play and how sales teams should be reacting
🎯 How a recessionary environment forces you to up your game and what you need to do differently
🎱 How to forecast and adjust your quotas in the face of uncertainty
🤝What to do when a customer wants to renegotiate a contract due to layoffs or lost business

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08/15/22 • 39 min

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07/29/22 • 49 min

How body language and subtle cues can tell you if a deal is on track - or not
* How to take the initiative when you get clues that the conversation is going off-track
* Cues to look for in a virtual sales environment
* How to recreate casual "lobby moments" during a virtual call
This is our first video episode! Find it on YouTube: https://www.youtube.com/watch?v=rzNtJUyjKoA
This episode is sponsored by our friends at Salesroom who are building a video conferencing platform specifically for AE's and their buyers to build strong relationships in the virtual world. Built from the ground up specifically for sales interactions with video note-taking, real-time transcription and question detection, and AI-based recommendations, every feature of the platform is meant to help build rapport and trust. Go to salesroom.com to get early access!

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07/29/22 • 49 min

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05/31/22 • 36 min

Competition is a fact of life and business; in this episode, learn how to sell and win against your competitors.
* How to understand what the competition is saying about your weaknesses - and turn it to your favor
* Why understanding technology trends is crucial to winning deals against competitors
* How to credibly undermine the competition - without seeming petty
* Why and when it's OK to lose some deals
* How to stay authentic when you're trying to beat the other guys
This episode is sponsored by our friends at Salesroom who are building a video conferencing platform specifically for AE's and their buyers to build strong relationships in the virtual world. Built from the ground up specifically for sales interactions with video note-taking, real-time transcription and question detection, and AI-based recommendations, every feature of the platform is meant to help build rapport and trust. Salesroom is opening up access to their beta program. Go to salesroom.com to get early access!
Enjoying Decoding Sales? Leave us a rating or review in your favorite podcasting app!

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05/31/22 • 36 min

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04/01/22 • 27 min

Virtual-first selling is here to stay--what does the future hold?

  • How virtual-first and in-person sales will merge into a hybrid sales process
  • When to stay virtual and when and how to leverage face-to-face
  • How virtual sales unlocks access to high level prospects
  • Keeping a prospect's attention in a high-distraction selling environment
  • Buyer-friendly tactics made possible by the freedom of virtual calls

Previous episodes mentioned

This episode is sponsored by our friends at Salesroom who are building a video conferencing platform, specifically for AE's and their buyers to build strong relationships in the virtual world. Built from the ground up specifically for sales interactions with video note-taking, real-time transcription and question detection, and AI-based recommendations, every feature of the platform is meant to help build rapport and trust. Salesroom is opening up access to their beta program. Go to salesroom.com to get early access!
Enjoying Decoding Sales? Leave us a rating or review in your favorite podcasting app!

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04/01/22 • 27 min

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02/28/22 • 24 min

Zoom fatigue, everyone has it because it's taken over our lives. But what makes a seller successful over Zoom?
- Zoom etiquette for dealmakers.
- Peter's stack rank of Zoom backgrounds (including the weirdest Zoom background he's ever seen).
- How tools like Zoom and Slack work together to change the game.
- Tips for successful - non-embarrassing - demoing over Zoom.
Plus we try out publishing automated transcripts for the first time!
Enjoying Decoding Sales? Leave us a rating or review in your favorite podcasting app!

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02/28/22 • 24 min

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02/14/22 • 32 min

If you build it, will they come? Maybe not. How do you build a modern outbound sales motion that brings in new customers?
- Peter's moment of insight about the modern sales motion
- How to go beyond cold prospecting
- ...and how to do cold outreach without being obnoxious
- Why you shouldn't think of inbound and outbound as completely independent
- Peter's pep talk for a new rep doing outbound for the first time
For more on outbound and how to be successful with cold prospecting, visit Belal Batrawy's #deathtofluff resource hub

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02/14/22 • 32 min

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11/30/21 • 25 min

💸 How do you organize your sales team to scale?
🔗 The importance of aligning your product roadmap and sales org design.
📞 How do you share knowledge across sales teams and offices?
📍 The ways sales teams can specialize and how to tell it's time to specialize?

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11/30/21 • 25 min

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How to navigate the modern sales tools suite to accelerate sales
🛫 What tools do you need beyond your CRM?
🤼 How to close deals faster by bringing data out of Salesforce and into your workflows
🌎 How to pull in publicly available data to make your sales data more useful
🔮What the future of sales tools might look like
Thanks to our episode sponsor, Momentum. Momentum is a no code deal collaboration platform to automate sales workflows. With pre-assembled recipes that seamlessly operationalize sales motions, revenue teams close deals faster, with better accountability and collaboration along the way. Check them out at https://momentum.io or on Product Hunt.

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11/10/21 • 32 min

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10/26/21 • 28 min

🛤 Career tracks in sales vs engineering.
🏁 The importance of staying in the trenches to be a sales leader.
💲 Setting and managing the sales team's quota.
💸 How to manage + raise quotas as a team grows.
😰 How to tell if your sales leader is mismanaging the team.

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10/26/21 • 28 min

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10/03/22 • 22 min

Sales and marketing teams need to be able to reach out to prospects cold. But prospects hate getting bombarded by irrelevant messages. What do you do with this necessary channel for building awareness for your company? Peter and Alex debate what makes cold outreach emails bad, what makes them effective, and look for common ground on what you should do if you want to make cold outreach emails that prospects don't hate.
For more on outbound and how to be successful with cold outreach and cold calling, visit Belal Batrawy's #deathtofluff resource hub

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10/03/22 • 22 min

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FAQ

How many episodes does Decoding Sales have?

Decoding Sales currently has 33 episodes available.

What topics does Decoding Sales cover?

The podcast is about Entrepreneurship, Podcasts, Sales and Business.

What is the most popular episode on Decoding Sales?

The episode title 'Episode 30: Recession-proof sales' is the most popular.

What is the average episode length on Decoding Sales?

The average episode length on Decoding Sales is 33 minutes.

How often are episodes of Decoding Sales released?

Episodes of Decoding Sales are typically released every 20 days, 2 hours.

When was the first episode of Decoding Sales?

The first episode of Decoding Sales was released on Nov 17, 2020.

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