Decoded by Threado
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Jillian Bejtlich - Discover the mathematical side of community building!
Decoded by Threado
06/26/23 • 74 min
🤙🏻 About the Guest - Jillian Bejtlich leads Community at Calendly. She has experience building and leading community teams for over a decade. She is a data nerd and was previously the Director of Community at Zapier. She has also worked at BAE Systems, Autodesk, and Community Roundtable.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
0:00 - Introduction to the podcast
1:49 - Jillian’s introduction
4:23 - The non-linearity of Jillian’s community-building career
11:01 - The similarities in the skillset of a scientist and a community builder
14:47 - The formula to define superusers
17:30 - The different sets of superusers
22:15 - The ACE framework
26:19 - Figuring out the user journey
30:57 - Building superuser for a new community/product
37:52 - Impact of AI on community building
46:21 - The role of community in the no-code industry
53:55 - Moderation challenges in the community
1:01:29 - advice for people who are into data and community
1:10:08 - What’s the next challenge for Jillian?
🤙🏻 Where to find Jillian Bejtlich - https://www.linkedin.com/in/jillianbejtlich/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
06/26/23 • 74 min
Jason Baum - The art of building powerful dev communities!
Decoded by Threado
06/22/23 • 56 min
🤙🏻 About the Guest - Jason Baum is the Director of Community at Sauce Labs & host of the Test Case Scenario, AI Time Journal and Retail Adventures Podcasts.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast
03.19 - What is Sauce Labs and why community?
06.25 - Inception of the dev community
08.40 - Questions you need to ask before starting a community
13.02 - Initiatives Sauce Labs took to launch their community
15.17 - How creating content changed the game
19.23 - Getting developers to engage within the community
24.54 - Role of media in community building
30.48 - How Jason ended up being a voice actor
32:39 - Values Jason embodies to keep the community’s spirit high
🤙🏻 Where to find Jason Baum - https://twitter.com/JasonEBaum1/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
06/22/23 • 56 min
06/15/23 • 50 min
🤙🏻 About the Guest - Edu Giansante is the head of community at Persona, based in SF. Prior to Persona, he was the head of community for Wix, Dropbox, VMware and Zynga. He is also the founder of edublin, book author and a dog parent.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.45 - Running a E-Dublin and creating content
04.44 - How the community experience helped Ed build E-Dublin
10.08 - Learnings for community builders from content creators
13.30 - Creating timeless content and staying on the edge as a creator
16.52 - Strategy towards making community bigger than the community builder
20.07 - Edu’s experience of scaling Dropbox community - creating ambassadors and much more
25.48 - Incentivising super users in Dropbox community
30.29 - Some things that did not work at Dropbox
40.05 - Changing gears from Dropbox to Wix from a community standpoint
46.47 - Tips to look out for when you hire community managers
49.50 - Outro to the podcast
🤙🏻 Where to find Edu Giansante - https://www.linkedin.com/in/edugiansante/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
06/15/23 • 50 min
06/08/23 • 76 min
🤙🏻 About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
03.37 - Jake’s tale of community from 1996
07.05 - Educating the industry about community in 90s
12.54 - Pulling off in-person community events like a road show
20.19 - Building community in the early days
29.06 - Blending product and community world together
39.14 - Identifying champions in your community
46.48 - Incentivising the community members at Lego
55.28 - Building a product insights program for early stage brands
01.00.58 - Product first vs Community first company
01.09.57 - Building community to empower business
01.12.39 - Jake’s advice to young community builders
01.15.22 - Outro to the podcast
🤙🏻 Resources from the Podcast
🤙🏻 Where to find Jake mckee - https://www.linkedin.com/in/jakemckee/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
06/08/23 • 76 min
Milly Tamati - How to productize and monetize a community!
Decoded by Threado
05/31/23 • 59 min
🤙🏻 About the Guest - Milly Tamati is the Founder and Chief Generalist at Generalist World. She lives on a little island in the Scottish highlands with a population of just 170 people where she is building the home of the generalist (generalist.world).
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.49 - Origins of The Generalist World
06.22 - Milly’s story of becoming a Generalist
10.12 - Starting the Generalist World as a community
12.28 - Taking the idea to execution when building communities
17.55 - Finding the first set of champions of the community
20.18 - Productising the community
26.16 - Working solo and hiring people in your company
28.28 - Balancing doing things you love and doing thing that you don’t love in early stage
34.19 - Cracking the business at the Generalist World
37.11 - Monetising the community
42.17 - Balancing monetisation and not losing the purpose of community
45.56 - Intentional community design framework
48.45 - Interesting things lined up at the Generalist World
52.59 - Balancing mental burden of working as a solopreneur
58.30 - Outro to the podcast
🤙🏻 Shoutouts to awesome people
Lenny's PodcastRosie Sherry
🤙🏻 Where to find Milly Tamati - https://twitter.com/MillyTamati
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
05/31/23 • 59 min
05/24/23 • 56 min
🤙🏻 About the Guest - Joshua Zerkel is one of the established leaders in the business community management space. He has been leading community programs at B2C and B2B companies and nonprofits for 20 years. He is currently the Head of Global Engagement Marketing at @Asana. He helps give people the tools they need to learn how to work together more effectively, and create community programs that connect them with other like-minded folks who want to achieve the same goals.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.41 - Joshua’s multi-faceted role at Asana
04.35 - Aligning community with business
07.04 - Framework to keep the team aligned to the goal consistently
09.23 - Setting goals for communities
12.17 - Goals at Asana and thought process to set community goals in a B2B company
15.24 - Breaking the misconception of building communities to drive sales
20.14 - Successful community programs led by Joshua in his career
24.15 - Launching Asana Together World Tour virtually in COVID
29.26 - Tactics to drive engagement in a virtual conversation
33.59 - Parternships and it’s impact on a community
37.25 - Going from zero to one to build better partnership programs in a community
40.50 - Building the right media strategy
43.12 - Experience of working at Evernote
48.07 - Applying lessons from B2B to B2C and vice versa
52.11 - Suggestions for community builders on how to be more data-driven
54.21 - Tips for building customer-centric communities
55.00 - Outro to the podcast
🤙🏻 Where to find Joshua Zerkel - https://www.linkedin.com/in/joshuazerkel/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
05/24/23 • 56 min
05/17/23 • 66 min
🤙🏻 About the Guest - April MacLean is on a mission to build communities for as many (great) companies as possible. She is the founder of Wondry and has led community at Late Checkout. She also has worked as a community manager in companies like HubSpot and The Hustle (acquired by HubSpot). She is great at marrying community strategy to high impact and ROI. Outside of building community strategy, she is a dance teacher and choreographer.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Shoutouts to awesome people
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.39 - Story behind April’s love for community building
06.33 - The skill of disarming as a teacher and a community builder
12.35 - April’s journey into startups and working with entrepreneurs
16.20 - Marrying media and community building at the Hustle
21.07 - Tips to create good content for community builders
25.21 - HubSpot acquisition and learnings from working there
27.58 - Blending community with product building at Late Checkout
34.20 - Leveraging community to build and launch products
39.02 - Role of network building for community builders
41.15 - Working with Greg Eisenberg and learnings from the experience
45.20 - Why engagement is a bad goal? What metrics should community builders chase?
51.37 - Successful initiatives where stickiness and driving conversations was the goal
55.57 - Underrated playbooks for community building
58.45 - Learnings from hardships April faced early on in her life
01.05.00 - Closing thoughts & outro to the podcast
🤙🏻 Where to find April MacLean- https://www.linkedin.com/in/aprilmaclean
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
05/17/23 • 66 min
Mark Birch - How to build and scale a community globally!
Decoded by Threado
05/11/23 • 67 min
🤙🏻 About the Guest - Mark Birch is a community builder, author, software entrepreneur, business development expert, and startup advisor based in New York City. He currently works at AWS sharing the stories of how founders across the globe benefit from building and scaling their startups on AWS. He creates content, speaks & presents, and enables community managers globally to build thriving startup communities.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Resources from the Podcast
🤙🏻 Shoutouts to awesome people
🤙🏻 Timestamps
00.00 - Introduction to the podcast
01.38 - Diving into Mark’s role as a Global Startup Advocate and how it plays out in community building
04.30 - Initiatives and how to focus on enabling tight-knit communities
05.59 - AWS Startup Shows on Clubhouse
07.15 - Building relationships with founders
08.49 - How to be scrappy and focus on the right goals
09.13 - Thoughts on dev communities
14.53 - How to pick the right signals for your communities
21.46 - How to disconnect but at the same time care about your community
29.39 - Qualities that make up an incredible community builder
36.53 - Community in a Box - a book my Mark Birch
42.36 - Five things Mark missed covering in the book
48.33 - Mark’s secret sauce to building communities
55.00 - Some crazy stories Mark’s heard
58.00 - Tips & tricks to host the best events & conferences
01.00.00 - Takeaways & learnings hosting virtual events
01.04.00 - Best ways to scale a community globally
01.06.00 - Closing thoughts & outro to the podcast
🤙🏻 Where to find Mark Birch- https://www.linkedin.com/in/startupmark
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
05/11/23 • 67 min
Shreman Shrestha - Journey from being a product guy to becoming a community manager.
Decoded by Threado
05/04/23 • 62 min
🤙🏻 About the Guest - Shreman Shrestha is currently the Chief of Staff for Lenny Rachitsky & Shreyas Doshi. He was previously an ex-founder, a product guy at Upwork, and used to look at strategy & analytics at LinkedIn.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Resources from the Podcast
- Lenny’s Community
- Course on managing your PM Career in 2023 & beyond by Shreyas Doshi
- Ben’s Bites - Your daily dose of what’s going on in AI
🤙🏻 Shoutouts to awesome people
🤙🏻 Timestamps
00.00 - Introduction to the podcast and our guest - Shreman Shrestha
01.15 - Journey from being a product guy to community building
14.22 - What caught Shre’s attention to pursue community
28.52 - Signals to pick while building a community
37.27 - Best performing initiatives in Lenny’s Community
45.00 - How to host one of a kind meetups
55:38 - Key engagement tactics and ways to improve retention
57:42 - Quality over quantity of community builders
1.00.00 - Tips for community builders
1.01.00 - Outro to the episode
🤙🏻 Where to find Shreman Shrestha - https://twitter.com/itsDrDrewithaSh?s=20
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
05/04/23 • 62 min
Jenny Sowyrda - How to take care of operations as a community builder!
Decoded by Threado
07/06/23 • 47 min
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast & the guest
02.54 - Climbing the ladder at HubSpot
05.39 - Skillset that people should develop to start a community
07.11 - Transition from community to operations
12.58 - How to pick the right signals and put initiatives into pipeline
17.27 - How to find balance when it comes to content archiving
19.46 - Bringing content & engagement into the flywheel in the initial days at HubSpot
21.41 - How to revive inactive members
25.24 - Playbook to build a championship or a super user program
28.12 - How to find your top champions in the community
31.06 - Expanding the community globally at HubSpot
38.20 - Some community values imbibed at HubSpot
46.49 - Outro to the podcast
🤙🏻 Where to find Jenny Sowyrda - https://www.linkedin.com/in/jennifer-sowyrda/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
07/06/23 • 47 min
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FAQ
How many episodes does Decoded by Threado have?
Decoded by Threado currently has 37 episodes available.
What topics does Decoded by Threado cover?
The podcast is about Marketing, Entrepreneurship, Community, Startups, Podcasts, Support and Business.
What is the most popular episode on Decoded by Threado?
The episode title 'Jillian Bejtlich - Discover the mathematical side of community building!' is the most popular.
What is the average episode length on Decoded by Threado?
The average episode length on Decoded by Threado is 55 minutes.
How often are episodes of Decoded by Threado released?
Episodes of Decoded by Threado are typically released every 7 days, 1 hour.
When was the first episode of Decoded by Threado?
The first episode of Decoded by Threado was released on Dec 2, 2022.
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