January 31, 1984: Apple Reorganizes

Apple

1984 – Apple announced they would split up the Cupertino based company into three divisions – Apple II (handling all Apple III computers as well), the Apple 32 division (Lisa, and new Macintosh line of computers) and Accessory Products (Printers, keyboards, etc).

Delbert Yocam led the Apple II group which Steve Jobs would take care of Apple 32. Michael Muller would lead the accessories.

Apple did a lot of reorganizing, including Michael Spindler to VP of the European group and William Campbell to VP of sales in the US.

In 1984, they also introduced the Macintosh, with a groundbreaking Superbowl ad. At this time, Sculley and Jobs were co-working on a better Apple computer, but that would turn sour where Jobs resigned in 1985 to start NeXT Computers.

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