Cybersecurity Briefing

In this episode of Cybersecurity Briefing, Alan talks with Carlos Mendez, the founder and CEO of Data Gran. After starting his career in advertising at JWT and then reviving an agency that had been owned by his family for 40 years, Mendez made another leap. With the knowledge gained from his career along with his educational background and entrepreneurial spirit, he decided to launch Data Gran, a company that is putting machine learning and AI into the hands of marketers.

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In this episode of Cybersecurity Briefing, Alan interviews Adam Pierno, chief strategy officer at Santy, and author of “Under Think It,” a new book that operates as a marketing strategy guidebook for everyone. He set off on this journey as author out of his frustration that no book like this existed for agency strategists or planners. Adam has risen up from companies and agencies, such as Hill Holiday and JWT, to build a portfolio of experience that includes production artist, art director, and creative director. His clients have included Bona, Delta Air Lines, Domino's Pizza, Dunkin' Donuts, Harvest Snaps, Mercedes-Benz, Pocky, and Verizon.

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In the third episode of Cybersecurity Briefing, Alan interviews Allen Adamson, the co-founder and partner of the company Metaforce, and author of the business book “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” Using first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. The book addresses the difficulties of maintaining relevance in our current climate of constant and accelerating change, especially when people tend to be resistant to change.

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In this episode of Cybersecurity Briefing, Alan interviews Jose Aguilar – the global brand management director for Nestle Nutrition. He leads the super-premium infant formula category, which is a billion-dollar business, and handles geographic expansion, the renovation of the communications platform, as well as innovation projects. Jose Aguilar is a senior global marketing and commercial executive, with experience leading businesses all over the world, in places such as Europe, Asia, Latin America, and the United States.

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On the first episode of Cybersecurity Briefing, Alan interviews Eric Asche - chief marketing and strategy officer for Truth Initiative, which is the largest non-profit public health organization in the United States that is aiming to make tobacco use extinct. Eric is in charge of the marketing efforts, which include “Truth,” which Ad Age considered one of the top marketing campaign of the 21st century.

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