Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.

This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.

We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.

So, ready for a deep dive into the world of marketing? Tune in and let's get started!

Episode Timestamps:

00:01 - Introduction

00:35 - Meet the Hosts

01:00 - Advertising vs Marketing

02:44 - Case Study: Old Marketing vs New Agency

06:54 - Benefits of Specialization in Marketing

10:01 - Implementation Before Marketing

15:01 - Targeted Marketing & Customer Demographic Analysis

24:27 - Customized Marketing Messages

31:18 - Capacity vs Quality of Service

35:01 - Evading the Sleaziness Stereotype in Marketing

40:01 - Distinguishing Advertising and Marketing

49:01 - Genuine Advice & Avoiding Forced Sales

1:00:01 - Maintaining Ethical Sales Practices

1:01:13 - Importance of Sincerity in Sales.

Are you ready to unlock the secrets of a successful Kickstarter campaign? Join Andrew and Sean as they dive deep into the art of crafting a compelling Kickstarter page. With over 200 campaigns and $26 million raised, they know a thing or two about crowdfunding magic!

Ever wondered why a second set of eyes is crucial for your campaign? Or how to balance your budget between graphic design and crowd-building ads? Andrew and Sean have got you covered. They share insider tips on creating a captivating project title, nailing your pricing strategy, and leveraging social proof to build trust.

Discover why a learn-to-play video and hands-on experiences like Tabletop Simulator can be game-changers. Plus, learn how to navigate shipping logistics and address potential risks with confidence.

Tune in for a step-by-step guide to Kickstarter success, and transform your tabletop dreams into reality!

Links to check out:

Kickstarter Pre-Launch Page Review

https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch

Kickstarter Page Graphic Design

https://chipcolecreative.com/

The Science Of Pricing Your Crowdfunding Pledges

https://crowdfundingnerds.com/episode86/

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard

https://crowdfundingnerds.com/episode10/

Crowdfunding Page Optimization Tips

https://crowdfundingnerds.com/episode134/

Why Gamers Back Crowdfunding Campaigns

https://crowdfundingnerds.com/episode109/

A Crowdfunding Page Template With Ben O’Brien

https://crowdfundingnerds.com/episode148/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity.
We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries.
We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity.
Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support.
So, get ready to balance work and rest for an optimal crowdfunding journey!

Links to check out:

Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/
Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150
Chapters:
00:00 Introduction
06:30 The Power of Taking Breaks
10:20 Play and Intentional Rest
16:40 Discipline and Setting Boundaries
23:10 Breaks for a Productivity Reboot
28:00 Goal-Setting and Time Management
33:20 Managing Tech Distractions
37:30 Strategies for Better Time Management
44:00 The Role of Accountability Partners and Community Support
52:20 Conclusion and Key Takeaways

Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.

We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.

We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.

We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.

Join us, let's overcome complacency together!

Show Chapters:

00:01 - Banter Beginnings

00:15 - Complacency in Kickstarter Games

01:35 - New Year's Resolutions Discussion

08:07 - Tackling Complacency in Crowdfunding

13:25 - Personal Anti-Complacency Stories

17:28 - Importance of Gratitude

18:19 - Illusions of Indefinite Success

19:28 - Emphasizing Innovation and Adaptation

25:46 - Forms of Complacency in Business

28:47 - Dangers of Overexpansion

31:20 - The Peril of Comparison

33:55 - The Power of Communication

34:16 - Audience Feedback and Game Innovation

45:56 - No Company is Too Big to Fail

46:15 - Treating Each Kickstarter Campaign Uniquely

49:38 - The Power of Continuous Learning

51:18 - Episode Wrap-up and Resource Sharing

Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?

Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.

We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?

Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.

Tune in now and transform your advertising approach!

Links to check out:

Steam Community:

https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836

Deliverance: https://playdeliverance.com/cotf/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!