
S1 E4 – Credit Union Technologies with Steven Page
08/23/19 • 25 min
Previous Episode

S1 E3 - Marketing Differences Between Large and Small Credit Unions with Michael Mattone
Michael Mattone from Hudson River Financial Federal Credit Union joins us to share his insights between marketing a $3 billion Credit Union and a $60 million Credit Union . Time Stamps: 00:00 — Intro 00:35 — Michael's Background 01:32 — Similarities Regarding Credit Unions of Different Sizes 02:44 — Big -> Small Challenges 03:55 — Succeeding at a Small Credit Union 06:17 — Wearing Multiple Hats 07:33 — Improve Channels of Communication 8:51 — Communication Tips 9:57 — Big -> Small Tips 10:52 — Pros/Cons for Big/Small Credit Unions 12:18 — Getting Involved in Credit Union Associations 15:09 — Michael's Advice #cumarketingpodcast
Next Episode

S1 E5 – Using Research in Credit Union Marketing with Holly Fearing
Holly Fearing from the Filene Research Institute joins us to share how using research can make an impact on your credit union. We discuss why research is important, how to do some research yourself, and Holly also shares a couple of case studies to illustrate the power of data. Time Stamps: 00:00 — Intro 00:52 — Holly's Introduction 02:14 — Why Research Is Important 04:04 — Upcoming Trends 05:54 — Human Centered Design 08:42 — The Research Process 11:51 — Case Study #1 14:43 — Doing Self Research 16:45 — Thinking From A Data Perspective 18:08 — Case Study #2 21:24 — Taking Action On Data 24:03 — Holly's Advice 25:48 — Learn More About Filene
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