S1 E2 - Rebranding Strategies with Michael Hostetler

05/10/19 • 23 min

"In the end, a brand is more than just marketing pieces, ads and creative elements. It really should be at the heart of what a company does." Michael Hostetler from Crane Credit Union joins us and shares his rebranding strategies as well as ways to develop a presence in your communities. Time Stamps: 00:00 — Intro 00:25 — Recognizing the Need to Rebrand 01:42 — Rebranding Process 04:59 — Rebranding Timeline 06:59 — Incorporating Feedback 09:00 — Reaction to the New Brand 10:16 — Putting Focus on the Community 13:54 — Random Acts of Kindness 17:10 — Rebranding Lessons 20:06 — Michael's Advice 21:58 — Where to Connect with Michael #cumarketingpodcast

Previous Episode

S1 E1 - Developing Successful Marketing Campaigns with Toby Hayes

“If you keep it simple and to the point, it’s going to be much more impactful.” How do you create compelling campaigns that will resonate with your members? It's not as complicated as it sounds. In fact, it's best to keep it simple. Toby Hayes from East Idaho Credit Union joins us and shares his strategies for developing successful campaigns. Time Stamps: 00:00 — Intro 00:34 — Toby's Background 03:34 — Lessons from Journalism 05:07 — Internal Communication 07:25 — Developing a Campaign 09:53 — Effective Messaging 14:10 — Effective Branding 17:23 — Success Story 19:47 — Toby's Advice #cumarketingpodcast

Next Episode

S1 E3 - Marketing Differences Between Large and Small Credit Unions with Michael Mattone

Michael Mattone from Hudson River Financial Federal Credit Union joins us to share his insights between marketing a $3 billion Credit Union and a $60 million Credit Union . Time Stamps: 00:00 — Intro 00:35 — Michael's Background 01:32 — Similarities Regarding Credit Unions of Different Sizes 02:44 — Big -> Small Challenges 03:55 — Succeeding at a Small Credit Union 06:17 — Wearing Multiple Hats 07:33 — Improve Channels of Communication 8:51 — Communication Tips 9:57 — Big -> Small Tips 10:52 — Pros/Cons for Big/Small Credit Unions 12:18 — Getting Involved in Credit Union Associations 15:09 — Michael's Advice #cumarketingpodcast