Creators Are Brands

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Welcome to the CreatorsAreBrands.com podcast, this is the show that discovers how storytellers are building brands online.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

In today’s episode, we talk to Austin Hankwitz...who is a creator slash media company slash venture capitalist that has invested in over 18 companies.

• These are some of the points we discuss:
• Why he focused on building his audience first before thinking about monetizing
• How he brought 42,000 funded accounts, from one organic video for a brand.
• How he thinks about short form video content
• Genius Advice from his friend Tejas Tellur for how to approach TikTok
• The importance of being friends with your audience
• Why his first video went so viral
• His simplified production process that only requires his phone, wired headphones and the TikTok app,
• How he approached his Patreon and pricing formats
• The most money he made in a month on Patreon
• Why he started a newsletter and how he produces it.
• The value of building with a business partner who can handle the administrative duties of your creator brand, so the creator can focus on what they do best.

Have an inspired day and thanks for listening!

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Andrew Warner is a legend in the podcasting space. He's been podcasting since before podcasts were a thing. He just released a new book called Stop Asking Questions, that you can get check out here: https://www.stopaskingquestions.co/

Andrew Warner is an entrepreneur and host of the hit startup podcast, where he uncovers the secrets of the world’s best founders. Over the course of 2000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to founders of AirBnB.

The reason I was so excited to interview Andrew... is because I first started podcasting, trying to think of questions and outline the interviews was a challenge... and it’s still a challenge, there’s no guide or clear direction. I was just guessing.

Thankfully, Andrew just wrote a book about it called “Stop Asking Questions”, How to lead High Impact Interviews and Learn from ANYTHING From Anyone.”

This exact book I was looking for.

If you don’t believe me... take it from Seth Godin... who says...

"This is a book about respect. Respecting others enough to interview them well. Respecting your audience enough to do the work. And respecting yourself enough to be clear about what you're doing and why."

This conversation served almost as a free one on one consultation from one of the best interviewers in the world, on how how to have an engaging conversation.

Please don’t tell Andrew, because I don’t want him to bill me...

Crazy enough... Andrew even shared this interview on his OWN podcast, Start Up Stories, which was one of the highest compliments coming from someone like him.

Watch & Subscribe on YouTube: https://www.youtube.com/tomboydmedia

Download the free guide for creating shorts on TikTok: TomBoyd.co/tips

Hit APPSUMO.com for all your favorite tools & resources for creative entrepreneurs.

JT Barnett is the founder of HoneyHouse, the very first adult content house, the founder of Reset (a festival for the hottest wellness brands), and a hockey brand media/company called TripleDekke.

JT played professional hockey... but now he specializes in business and internet strategy all rooted in wellness and positivity.

He’s currently teaching everything he’s learned from his experiences on his personal TikTok account.

In this episode we discuss his strategy and JT gives you actionable insights you can use for your own creative process today.

Do ya boy a big fave “Click the Apple Podcasts Link and subscribe and write a sweet review that I can screenshot and send to my Mom proving that actual humans listen to content.”

Follow JT on TikTok: @JTBarnett

Follow JT on Instagram: https://www.instagram.com/jtbarnett/

Listen to the full episode on your favorite platform: https://plnk.to/creatorsarebrands?to=page

Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ

Welcome to “Creators Are Brands", the show that explores how storytellers are building brands online.

From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

We’ll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving.

We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content.

Hi... I am Tom Boyd. I am a full-time content creator and digital strategist.

I've been writing, directing and producing content for digital landscapes for over 12 years. I absolutely love creative storytellers, principles of marketing and purpose driven entrepreneurs. I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what’s working for these successful creators so you can apply what you learn to your own mission.

This is my website -> https://www.tomboyd.co/

So I’m scrolling through Twitter....

And I come across this atomic essay from Matt Ragland.

This is what it reads....

10 Lessons For Aspiring Creators... (https://twitter.com/mattragland/status/1399073914039459841?s=20)

The intro reads...

“I started creating content with my first blog in 2011. In the 10 years since, I’ve hosted two podcasts, built a YouTube channel, worked at creator-centric start-ups (ConvertKit then podia, and made the jump to full-time creator.”

In my 10 year overnight success, I learned a lot of lessons. Here are the best for aspiring creators.

I read the rest of the essay... and it’s gold. I resonated with a lot of the points and said...

I gotta’ share this with my buddy.

Which I normally do when I see fire content. But then I thought, it’d actually be fun to call him and record ourselves breaking down these ten lessons and share our hot takes.

And this buddy, is a fellow creator. Here’s worked with me on various projects through the years. He’s created for multiple multi platinum artists, billion dollar brands, and he’s built successful media platforms.

Now, he’s not really an in front of the camera kind of guy. He’s more of a behind the scenes builder. As opposed to me, who puts myself out there, my name on everything, yells at the camera, he’s in the cut, just cooking. But that’s his style of being a creator. Neither is better than the other. You have to find what works for you and your personality.

I thought it’d be awesome to share his perspective.

Again, here's the original tweet if you want to follow along: https://twitter.com/mattragland/status/1399073914039459841?s=20

Learn more on the BonusFootage.co newsletter.

This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships.

These are the basic note pads I use to journal. (affiliate)

3 Pages total:

1. One page free write (inspired obviously by “The Artist’s Way” morning pages.
2. One page (Write down what you're grateful for)
3. One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it)

Thanks for listening!

Tom