Adopting a Musical Mindset: Michael Hendrix

An IDEO partner and global director of design, he’s also a lifelong musician and associate professor at the Berklee College of Music. He’s spent many years studying the shared mindsets of musicians and designers and is in the midst of writing a book on the subject to come out next year. He joined us on the Creative Confidence Series to share more about what the business world can learn from the musical one. To learn tactics for experimentation and generating new ideas, check out IDEO U's 5-week online course From Ideas to Action: https://ideo.to/fFtiIN