Our Food. Your Questions. [w/ Ian Mackenzie]
Created03/03/20 • 63 min
Ian Mackenzie (Chief Creative Officer at FCB/SIX) sinks his teeth into how the world-famous McDonald’s 'Our Food. Your Questions' platform came to be. Plus, he shares the story behind the powerful campaign 'Go Back to Africa.'
SEE THE WORK:
Our Food. Your Questions. work:
"Go Behind the Scenes at a McDonald's Photo Shoot"
"Pink goop in Chicken McNuggets?"
"What parts of the chicken does McDonald's use?"
All answer videos
Full campaign
Work at FCB/SIX:
Go Back to Africa
Destination Pride
Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin-Evans, music and studio care of Grayson Music.
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Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.
Got a story on how your campaign was born? Email us at created@theadcc.ca
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