Episode 24 - Bloomberg Cornell Tech Series: Beth Comstock, former CMO & Vice Chair of GE

On Tuesday, December 11, 2018, Cornell Tech @ Bloomberg featured Beth Comstock, former CMO & Vice Chair of GE, in conversation with Scarlet Fu of Bloomberg Television. They talked about how she managed innovation within one of the largest and oldest companies in America, why the job no one wants is sometimes the most exciting one, her experiences working with Jack Welch and Jeff Immelt (and twice declining offers from Steve Jobs to work for Apple), what GE can do to reinvent itself again, and how we all can prepare for the inevitable acceleration of change.