S1 Episode 2 – Designing to meet user needs with Emily Brunwin, Content Lead at Citizens Advice

I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, actionable content and how to test that it's working. Plus, how to use onsite-behaviour data and Google Trends to prioritise content and identify words your target audience actually use.
Follow us on Twitter @DigiContentPod and tell us about how you write to meet user needs or other content design topics you’re interested in.