Ep. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-Round

LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode, Jaime sits down with Kevin Tyler, Director of Marketing and Community Engagement at Simpson Scarborough, to discuss how to authentically market to LGBTQIA+ students and – perhaps even more importantly – how to ensure that LGBTQIA+ students feel supported on your campus. Takeaways for the episode include:

• Best practices for demonstrating a commitment to LGBTQIA+ students, faculty, staff, and alumni
• Cautionary tales that reflect the importance of authenticity
• Insights into how to integrate LGBTQIA+ supportive messaging into everyday campus life, not just during Pride Month
• Tips for partnering with student organizations and advocacy groups to craft campaigns that resonate
• Resources for staying current on the evolving language around LGBTQIA+ topics

The goal of the episode is to equip university marketers with the knowledge and tools to create and implement marketing strategies that genuinely support and affirm LGBTQ+ students, ensuring that inclusivity is woven into the fabric of the institution's brand and community engagement efforts.

About The Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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