Will Valverde: Benchmarking Your Way to Fundraising Success

In this episode, Erica and Will discuss:

• Using data to guide strategy.
• 5 possible marketing channels & how they’re working:
  • 1. Facebook
  • 2. Web Tracking and Devices
  • 3. Text Messaging
  • 4. Social Media
  • 5. Digital Ads
• Creating success through peer to peer fundraising.
• The differences in site visits from desktop vs. mobile devices.
• Utilizing the social media platform that your audience uses for digital ads.

Key Takeaways:

• Using your platform to storytell and be relevant on a human level makes people take notice and builds empathy. If you care, the audience will care.
• As a nonprofit be honest and transparent. Tell donors how the pandemic has impacted your fundraising and where the shortfalls are.
• Acknowledging what people are going through at the current time may mean an adjustment to your message.
• Anytime you can empower people to make a difference in the world, even a little one, do it.

"Regardless of what your cause is, it hasn’t stopped mattering." — Will Valverde

About Will Valverde: Will is the Senior Creative Director at M+R and the lead writer of the annual M+R Benchmarks Study. He has spent more than a decade helping major nonprofits develop memorable digital advocacy and fundraising campaigns, with a special focus on creative engagement. He proudly contributes concepts, copy, and strategic direction for organizations like Feeding America, USA for UNHCR, World Wildlife Fund, and Planned Parenthood Federation of America.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Will Valverde:

Website: M+R
Mr.Benchmarks.com
Email: [email protected]

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]