341: iFinca, Revolutionizing the Coffee Market

It's a great pleasure to welcome CEO and Founder of iFinca, Alexander Barrett on the Colombia Calling podcast this week to talk about his venture that is going to revolutionize the coffee market. iFinca has been designed to place an emphasis on better pay for farmers. Where profit margins for farmers have dwindled over the last few decades to the point where coffee farming is no longer a sustainable endeavour for many farming families, iFinca's approach is to maximize the accuracy, efficiency, and profitability at every point in the supply chain. Allowing for greater social and economic impact. The iFinca App connects you to the farmers behind your cup of coffee. This empowers consumers to make more informed and ethical choices about their coffee purchases. It's very interesting. And so for those of you out there thinking of making the plunge and move overseas, listen to Alexander Barrett's good news story to inspire you further. Check our www.ifinca.co