Leveraging Intellectual Property

One of the best ways to create passive income is to create something of value that you can leverage again and again. Nicola is uploading the audio version of her book "The Money Gym" to Audible and is excited to get started on the promotion for that. Working with the publisher of the print version, Nicola's planning a marketing campaign where anyone buying the book for 99p and writing / screenshotting a review, will get a free copy of the audiobook. She's planning a series of "Ask Me Anything" Facebook Lives to promote this offer. She's also in talks with someone who wants to "white-label" her "Be Everywhere Online" marketing course for their audience, where Nicola delivers it once then they pay her an amount per future user in a "buyout" agreement. What could you create that you could make money from over and over again?  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Moving Forwards Does Your Relationship Help or Hinder your Business? Prefer to read? Hi it's Nicola here, and it's a glorious 30 degrees-something in Greece today. I'm off down the beach any minute, which is why I have my sunglasses on. It's going to be sunny all day, all weekend, something like 37 degrees; looking forward to it. First swim in the sea, perhaps it might be hot enough for that. Yeah, it's been a great week here at Cairncross Towers, I have had a meeting with someone who I met in Las Vegas, we had a zoom meeting with his ops director this week. Basically, what he wants to do is licence the right to use my material inside his membership site. He's got three thousand therapists who haven't got a clue how to market themselves online, and he thinks that my "Be Everywhere Online" programme will be fantastic. Now, that really is a great result for me because he wants me to go in, deliver it, create it all again in his membership area, and then I get paid a royalty for everyone who actually goes through the programme, which is great fun. They get to create a new source of income without having to do the actual work, I get another source of income from something I've already done most of the work on, and that is really very cool indeed. So, I'm very excited about that. Intellectual property is a marvellous thing. I want to talk a bit more about that in the middle section, so lets go straight on over there, shall we? I have spent all of this week getting my Money Gym book onto Audible. This involved me reading it out, which I had done several years ago, actually, but I had to go through and edit it all to make sure that all the "ums" and the "ahhs" and the "oh my gods" when I made a mistake were all edited out, because obviously you want the best quality product you can put onto Audible, because people will be paying a significant sum of money. But, yeah, I'm looking forward to that. I have always given away the audio in the past, but I think getting it onto Audible will open up a whole new market, and it's been a bit of a slog, but the best thing of all is, it's my intellectual property, I wrote the book, and I've got several books more that I can also get onto Audible now. Now I know the process, it's actually very easy indeed, and it's giving my intellectual property another run for it's money, if you like, and the best thing about that is that I'm going to be able to use it for a promotion for the whole My Gym book concept, because when Audible's ready, I can then do something to promote the Amazon book, and I can get my publishers to drop the cost of the Amazon book down to 99p for a limited time. Then I can do, say, a week-long promotion, and if anyone goes along and buys the book on Amazon for 99p,